AI agency rankings 2026: Estonia

AI names Convertal in 35.3% of Estonian answers about SEO agencies

We asked six AI models the questions a buyer asks when looking for SEO, advertising, media and PR agencies in Estonia, in Estonian and in English, 15 times per question and model. Convertal was named in 381 of the 1,080 Estonian answers about SEO agencies (35.3%), more than any other company.

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Method: 12 SEO, 6 advertising, 6 media and 12 PR questions, each asked in Estonian and English. Six models answered through their APIs (GPT-5.6, Claude Sonnet 5, Gemini 3.7 Flash, Grok 4.5, Mistral Large and Perplexity sonar), 15 times per question and model: 1,080 answers per language for SEO and PR, 540 for advertising and media, 6,480 answers in all, collected on 8 and 9 September 2026. Five of the models answer from memory; Perplexity searches the web.

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SEO agencies AI names in Estonia

Asked in Estonian

12 Estonian questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 142 companies named, collected on 8 September 2026.

#AgencyAll six modelsFrom memory (five)Web search (Perplexity)
1Convertal35.3%36.3%30.0%
2SEO.ee †25.3%30.3%0.0%
3Nobel Digital21.0%12.0%66.1%
4Lavii19.4%19.0%21.7%
5Strateeg15.9%0.8%91.7%
6Optimist Digital13.3%16.0%0.0%
7Business Media *13.2%0.0%79.4%
8SEO Partner12.8%15.0%1.7%
9WSI Online Estonia12.8%15.3%0.0%
10Holini12.6%15.1%0.0%
11SEO Studio10.4%0.0%62.2%
12Mediabrands Digital9.0%10.8%0.0%
13DreamGrow7.4%8.9%0.0%
14Digiturundus.ee6.9%8.2%0.0%
15Turunduslabor6.3%7.6%0.0%
16ADM Interactive5.7%6.9%0.0%
17Nordhelios4.3%0.0%25.6%
18AWISEE3.7%0.0%22.2%
19SEO-teenus.ee3.2%0.0%19.4%
20VDisain3.2%2.7%6.1%

Ranks 8 and 9 are tied on 138 answers each. Ranks 19 and 20 are tied on 35 answers each.

† The name appears in answers and the company behind it is not established.

* Counted from the answer text because the name registry had no entry for it.

Asked in English

12 English questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 136 companies named, collected on 8 September 2026.

#AgencyAll six modelsFrom memory (five)Web search (Perplexity)
1Convertal32.4%38.9%0.0%
2Nobel Digital19.2%12.9%50.6%
3Lavii15.6%18.8%0.0%
4Holini14.0%15.4%6.7%
5Optimist Digital13.8%16.6%0.0%
6Strateeg13.4%0.0%80.6%
7SEO.ee †12.5%15.0%0.0%
8ADM Interactive10.1%12.1%0.0%
9SEO Partner9.2%9.0%10.0%
10Mediabrands Digital8.1%9.8%0.0%
11WSI Online Estonia6.9%8.2%0.0%
12Editorial.Link6.4%0.0%38.3%
13Rankstar6.0%0.0%36.1%
14AWISEE5.7%0.0%34.4%
15Maison Mint5.3%0.0%31.7%
16DreamGrow4.5%5.4%0.0%
17Webtailor4.5%0.1%26.7%
18Admiral Digital3.1%3.7%0.0%
19WINK2.9%1.7%8.9%
20W3B2.8%0.0%16.7%

Ranks 16 and 17 are tied on 49 answers each.

† The name appears in answers and the company behind it is not established.

Advertising agencies AI names in Estonia

Asked in Estonian

6 Estonian questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 163 companies named, collected on 9 September 2026.

#AgencyAll six modelsFrom memory (five)Web search (Perplexity)
1Optimist43.5%40.0%61.1%
2Tank38.9%45.1%7.8%
3Tabasco29.3%26.7%42.2%
4Convertal23.1%27.8%0.0%
5Brand Manual19.8%23.8%0.0%
6Division19.8%11.3%62.2%
7Havas19.8%23.6%1.1%
8Nobel Digital17.0%17.1%16.7%
9Kontuur Leo Burnett16.5%19.8%0.0%
10La Ecwador15.7%13.6%26.7%
11Velvet13.7%16.4%0.0%
12Inspired Universal McCann13.3%12.9%15.6%
13Lavii12.8%15.3%0.0%
14Taevas Ogilvy12.4%14.7%1.1%
15Age McCann12.2%14.7%0.0%
16Creative Union12.0%14.4%0.0%
17Mediabrands Digital12.0%11.1%16.7%
18Not Perfect12.0%14.2%1.1%
19BBDO9.6%11.6%0.0%
20TBWA9.3%5.8%26.7%

Ranks 5, 6 and 7 are tied on 107 answers each. Ranks 16, 17 and 18 are tied on 65 answers each. Rank 20 is tied with Zavod BBDO on 50 answers each.

Asked in English

6 English questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 164 companies named, collected on 9 September 2026.

#AgencyAll six modelsFrom memory (five)Web search (Perplexity)
1Tank38.3%46.0%0.0%
2Optimist35.7%42.9%0.0%
3Havas27.2%32.7%0.0%
4Nobel Digital24.6%17.6%60.0%
5Convertal21.5%25.8%0.0%
6Tabasco20.2%24.2%0.0%
7Kontuur Leo Burnett17.4%17.6%16.7%
8Brand Manual15.2%18.2%0.0%
9Holini13.3%7.6%42.2%
10Taevas Ogilvy13.3%16.0%0.0%
11Velvet10.6%12.7%0.0%
12Creative Union10.2%12.2%0.0%
13Admiral Media9.6%11.6%0.0%
14Zavod BBDO9.4%11.3%0.0%
15Goal Marketing9.1%10.9%0.0%
16Ogilvy9.1%10.9%0.0%
17BBDO8.9%10.7%0.0%
18Age McCann8.7%10.4%0.0%
19Division8.7%10.4%0.0%
20Lavii8.7%10.4%0.0%

Ranks 9 and 10 are tied on 72 answers each. Ranks 15 and 16 are tied on 49 answers each. Ranks 18, 19 and 20 are tied on 47 answers each.

Media agencies AI names in Estonia

Asked in Estonian

6 Estonian questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 177 companies named, collected on 9 September 2026.

#AgencyAll six modelsFrom memory (five)Web search (Perplexity)
1Dentsu33.0%39.3%1.1%
2Havas Media32.2%35.1%17.8%
3Initiative32.2%35.8%14.4%
4Inspired Universal McCann30.6%20.4%81.1%
5MediaHouse26.7%21.1%54.4%
6Mindshare26.5%30.4%6.7%
7OMD23.1%27.8%0.0%
8Convertal19.1%22.9%0.0%
9Mediabrands Digital19.1%11.1%58.9%
10Havas18.0%21.1%2.2%
11GroupM16.3%19.6%0.0%
12Wavemaker15.4%18.4%0.0%
13EssenceMediacom14.4%5.3%60.0%
14Nobel Digital13.9%16.0%3.3%
15Carat13.3%15.8%1.1%
16IPG Mediabrands12.8%15.1%1.1%
17Omnicom Media Group10.7%12.9%0.0%
18Goal Marketing10.4%10.0%12.2%
19Brand Manual9.8%11.8%0.0%
20Inbound Marketing9.4%11.3%0.0%

Ranks 2 and 3 are tied on 174 answers each. Ranks 8 and 9 are tied on 103 answers each.

Asked in English

6 English questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 160 companies named, collected on 9 September 2026.

#AgencyAll six modelsFrom memory (five)Web search (Perplexity)
1Dentsu38.0%45.6%0.0%
2Initiative27.2%32.7%0.0%
3Havas Media25.4%30.4%0.0%
4Inspired Universal McCann23.5%15.1%65.6%
5Havas23.0%27.6%0.0%
6Mediabrands Digital22.0%9.8%83.3%
7Mindshare21.7%20.0%30.0%
8Top Media21.3%25.3%1.1%
9Convertal20.2%24.2%0.0%
10Nobel Digital19.8%16.0%38.9%
11OMD19.3%23.1%0.0%
12MediaHouse18.9%22.7%0.0%
13IPG Mediabrands13.9%16.7%0.0%
14Carat13.0%15.6%0.0%
15WPP12.8%15.3%0.0%
16GroupM12.6%15.1%0.0%
17Publicis Groupe12.2%13.6%5.6%
18Omnicom Media Group12.0%14.4%0.0%
19Optimist12.0%14.4%0.0%
20Magnet Media11.5%0.0%68.9%

Ranks 18 and 19 are tied on 65 answers each.

PR agencies AI names in Estonia

Asked in Estonian

12 Estonian questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 152 companies named, collected on 9 September 2026.

#AgencyAll six modelsFrom memory (five)Web search (Perplexity)
1Meta Advisory50.9%51.9%46.1%
2Miltton34.9%41.9%0.0%
3PR Partner32.1%32.4%30.6%
4Corpore28.8%27.9%33.3%
5Agenda PR28.0%19.4%70.6%
6Hamburg ja Partnerid21.0%18.9%31.7%
7Powerhouse20.9%24.2%4.4%
8Hill+Knowlton Strategies20.6%24.6%1.1%
9Havas20.6%24.7%0.0%
10PR Strategies15.8%17.3%8.3%
11Tank13.3%16.0%0.0%
12Dalton10.1%11.9%1.1%
13Optimist9.1%10.4%2.2%
14Brand Manual8.8%10.6%0.0%
15Akkadian7.3%6.1%13.3%
16Kreab6.9%8.3%0.0%
17Alfa-Omega Communications6.9%0.3%39.4%
18Idea Group5.3%6.3%0.0%
19Callisto PR5.0%6.0%0.0%
20Inspired4.6%5.3%1.1%

Asked in English

12 English questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 128 companies named, collected on 9 September 2026.

#AgencyAll six modelsFrom memory (five)Web search (Perplexity)
1Meta Advisory60.2%53.4%93.9%
2Miltton41.5%48.2%7.8%
3Corpore35.2%26.3%79.4%
4PR Partner34.7%33.2%42.2%
5Hill+Knowlton Strategies27.6%33.1%0.0%
6Agenda PR22.6%17.3%48.9%
7Havas21.5%25.8%0.0%
8PR Strategies21.1%23.0%11.7%
9Powerhouse16.2%19.4%0.0%
10Hamburg ja Partnerid15.2%16.7%7.8%
11Kreab13.4%16.1%0.0%
12BCW10.6%12.7%0.0%
13Dalton10.6%12.7%0.0%
14Wolfe10.3%12.3%0.0%
15Edelman8.1%9.8%0.0%
16Alfa-Omega Communications7.1%0.2%41.7%
17Weber Shandwick7.0%8.4%0.0%
18Optimist5.0%4.4%7.8%
19Brand Manual4.3%5.1%0.0%
20Rud Pedersen4.2%3.4%7.8%

Ranks 12 and 13 are tied on 114 answers each.

Names we could not verify, and which model wrote them

A † name appears in the answers, and we could not establish a company behind it. For each one: how many answers named it, how often it came first, and which models wrote it.

SEO.ee †

No company found behind this name. The seo.ee domain serves a parking page.

  • SEO questions in Estonian: 273 of 1,080 answers (25.3%), 181 named first. By model: Mistral 176 (170 first), GPT 49 (8 first), Gemini 26 (1 first) and Grok 22 (2 first); Claude and Perplexity none.
  • SEO questions in English: 135 of 1,080 answers (12.5%), 55 named first. By model: Mistral 56 (46 first), GPT 47 (5 first), Gemini 26 (2 first) and Grok 6 (2 first); Claude and Perplexity none.
  • Advertising questions in Estonian: 34 of 540 answers (6.3%), 1 named first. All from Mistral.
  • Advertising questions in English: 3 of 540 answers (0.6%), 0 named first. All from Mistral.
  • Media questions in Estonian: 23 of 540 answers (4.3%), 0 named first. All from Mistral.
  • Media questions in English: 3 of 540 answers (0.6%), 0 named first. All from Mistral.
  • PR questions in Estonian: 5 of 1,080 answers (0.5%), 0 named first. All from Mistral.

Links to sites that do not exist

A link counts as dead when its host had no DNS A or NS record when we checked on 8 and 9 September 2026. Hosts linked fewer than three times were not checked.

QuestionsLinks checkedDead linksWritten by MistralMistral answers with a dead linkOther models' answers with a dead link
SEO2,798638 (22.8%)635 (99.5%)279 of 3603 of 1,800
Advertising1,779460 (25.9%)452 (98.3%)165 of 1808 of 900
Media1,641365 (22.2%)365 (100.0%)153 of 1800 of 900
PR2,785613 (22.0%)610 (99.5%)273 of 3603 of 1,800

In the SEO answers Mistral wrote 2,814 of the 2,937 inline agency links (95.8%). Gemini wrote 103 and GPT 20. Grok, Claude and Perplexity wrote none, so the dead-link rate describes Mistral and tells nothing about them.

Perplexity lists its web sources apart from the answer text, and those source lists were not DNS-checked.

Where the web-search answers came from

Perplexity searches the web before it answers and lists the pages it used. These are the pages it cited most often in its 180 answers per language to the SEO questions. Pages on the sites of agencies in the ranking are listed separately under each table.

Asked in Estonian

Pages on the sites of agencies in the ranking, cited in the same answers:

Asked in English

Pages on the sites of agencies in the ranking, cited in the same answers:

What this means for agencies in Estonia

  1. Web search cites pages on agencies' own sites, and sometimes names the agency behind the page. Perplexity cited Strateeg's list of agencies, strateeg.ee/seo-agentuurid/, in 164 of its 180 Estonian answers and named Strateeg in 165 of the 180 (91.7%). The five models answering from memory named Strateeg in 0.8% of theirs. Being cited did not always mean being named: AWISEE's list of agencies, awisee.com/ee/blog/seo-agentuuri-eestis/, was also cited in 180 answers, and Perplexity named AWISEE in 40 (22.2%).
  2. Get onto the lists those answers already cite. In Estonian, Perplexity cited seoeesti.ee in 180 of 180 answers, clutch.co/ee/seo-firms in 177 and clutch.co/ee/seo-firms/business-services-industry in 148, all in the table above. Check that your company is on them and that the entry is correct.
  3. Some names come only from the models answering from memory. SEO.ee was named in 273 of 1,080 Estonian answers about SEO agencies, every one of them from a model answering from memory: Mistral wrote 176, GPT 49, Gemini 26 and Grok 22. Perplexity, which searches the web, named it in none of its 180 answers. The seo.ee domain serves a parking page.
  4. Measure more than once, in both languages. Convertal leads in both languages, with 35.3% of Estonian answers and 32.4% of English answers. Editorial.Link is named in 6.4% of English answers and is not in the Estonian top 20; SEO Studio, named in 10.4% of Estonian answers, is not in the English top 20. Each question here went to each model 15 times, because one answer is one draw. Repeat the same questions on a fixed schedule and compare like with like.

How to run the same measurement for your own company: answer engine optimization and the three numbers worth reporting.

See what AI tells your buyers about you

We help buyers find useful answers about your business when they ask AI what to choose. For the audit, we run the questions your buyers ask, in Estonian and English, across the AI assistants they use. You see where your company is named, which sources the answers rely on, and what to publish first. Dmitrij Żatuchin, founder of Rankfor.AI, answers every request himself within one working day.

What the audit shows

  • Where your company appears in the answers, and next to whom
  • The pages AI cites in your market
  • What to publish first on your own site

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Who is it for?

Questions people ask

Which SEO agency does AI name most often in Estonia?

Convertal. Six AI models named it in 381 of 1,080 Estonian answers about SEO agencies (35.3%) in September 2026, followed by SEO.ee, a name we could not tie to a company, with 25.3% and Nobel Digital with 21.0%. Convertal also led the English answers, with 32.4%.

Does the question language change which agencies AI names?

Yes. Convertal leads in both languages, with 35.3% of Estonian answers and 32.4% of English answers. Editorial.Link is named in 6.4% of English answers and is not in the Estonian top 20; SEO Studio, named in 10.4% of Estonian answers, is not in the English top 20.

Which models name SEO.ee, a name we could not tie to a company?

SEO.ee was named in 273 of 1,080 Estonian answers about SEO agencies, every one of them from a model answering from memory: Mistral wrote 176, GPT 49, Gemini 26 and Grok 22. Perplexity, which searches the web, named it in none of its 180 answers. The seo.ee domain serves a parking page.

How was this measured?

We wrote the questions a buyer asks: 12 SEO, 6 advertising, 6 media and 12 PR questions, each asked in Estonian and English. Each question went to six models through their APIs (GPT-5.6, Claude Sonnet 5, Gemini 3.7 Flash, Grok 4.5, Mistral Large and Perplexity sonar), 15 times per question and model, and a company counted once per answer that named it. Five of the models answered from memory; Perplexity searched the web. In all, 6,480 answers were collected on 8 and 9 September 2026.

Does this ranking measure the quality of an agency's work?

No. It counts how often AI answers name a company. It does not measure quality of work, client results, prices or market share.

Other markets: Poland, Latvia, Lithuania, Finland, Sweden, Denmark, Norway. All eight markets.

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