AI names Suomen Digimarkkinointi in 39.2% of Finnish answers about SEO agencies
We asked six AI models the questions a buyer asks when looking for SEO, advertising, media and PR agencies in Finland, in Finnish and in English, 15 times per question and model. Suomen Digimarkkinointi was named in 423 of the 1,080 Finnish answers about SEO agencies (39.2%), more than any other company.
Method: 12 SEO, 6 advertising, 6 media and 12 PR questions, each asked in Finnish and English. Six models answered through their APIs (GPT-5.6, Claude Sonnet 5, Gemini 3.7 Flash, Grok 4.5, Mistral Large and Perplexity sonar), 15 times per question and model: 1,080 answers per language for SEO and PR, 540 for advertising and media, 6,480 answers in all, collected from 7 to 9 September 2026. Five of the models answer from memory; Perplexity searches the web.
Rankfor.AI (opens in a new tab) publishes this study, sells software and a managed service, and does not rank itself.
SEO agencies AI names in Finland
Asked in Finnish
12 Finnish questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 178 companies named, collected on 7 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Suomen Digimarkkinointi | 39.2% | 46.8% | 1.1% |
| 2 | Hopkins | 32.9% | 35.0% | 22.2% |
| 3 | Tulos Helsinki | 24.0% | 28.8% | 0.0% |
| 4 | Genero | 21.9% | 26.1% | 0.6% |
| 5 | OIKIO | 21.5% | 25.4% | 1.7% |
| 6 | SEOSEON † | 19.9% | 23.9% | 0.0% |
| 7 | Avidly | 19.6% | 23.6% | 0.0% |
| 8 | Advance B2B | 16.9% | 20.2% | 0.0% |
| 9 | Generaxion | 15.6% | 18.8% | 0.0% |
| 10 | Netello | 15.3% | 18.3% | 0.0% |
| 11 | Meio | 13.9% | 0.0% | 83.3% |
| 12 | Digitaalinen Markkinointi Oy | 11.9% | 14.3% | 0.0% |
| 13 | Jussi Viljanen | 10.3% | 0.0% | 61.7% |
| 14 | Gainline | 7.7% | 0.0% | 46.1% |
| 15 | Fonecta | 7.2% | 8.7% | 0.0% |
| 16 | Muutos Digital | 7.0% | 0.1% | 41.7% |
| 17 | Differo | 6.9% | 8.2% | 0.0% |
| 18 | SEO.fi | 6.5% | 7.8% | 0.0% |
| 19 | Kubo | 6.4% | 7.7% | 0.0% |
| 20 | Kari Nieminen | 5.8% | 0.0% | 35.0% |
† The name appears in answers and the company behind it is not established.
Asked in English
12 English questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 164 companies named, collected on 7 and 8 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Hopkins | 37.6% | 34.6% | 52.8% |
| 2 | Suomen Digimarkkinointi | 36.9% | 43.2% | 5.6% |
| 3 | OIKIO | 27.6% | 26.6% | 32.8% |
| 4 | Genero | 24.9% | 29.9% | 0.0% |
| 5 | Avidly | 22.3% | 25.9% | 4.4% |
| 6 | Tulos Helsinki | 20.4% | 24.4% | 0.0% |
| 7 | Advance B2B | 19.9% | 23.0% | 4.4% |
| 8 | Generaxion | 14.2% | 17.0% | 0.0% |
| 9 | Netello | 14.1% | 16.8% | 0.6% |
| 10 | Digitaalinen Markkinointi Oy | 11.9% | 14.2% | 0.0% |
| 11 | YIPI | 11.5% | 0.0% | 68.9% |
| 12 | Kubo | 8.8% | 10.6% | 0.0% |
| 13 | Fonecta | 8.4% | 10.1% | 0.0% |
| 14 | SEO.fi | 8.0% | 9.6% | 0.0% |
| 15 | SEOSEON † | 6.9% | 8.3% | 0.0% |
| 16 | Precis Digital | 6.3% | 4.2% | 16.7% |
| 17 | Nitro | 6.1% | 7.3% | 0.0% |
| 18 | Dagmar | 5.8% | 7.0% | 0.0% |
| 19 | Zento | 5.7% | 6.9% | 0.0% |
| 20 | Wunderkraut | 5.6% | 6.8% | 0.0% |
† The name appears in answers and the company behind it is not established.
Advertising agencies AI names in Finland
Asked in Finnish
6 Finnish questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 191 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | TBWA | 61.7% | 64.4% | 47.8% |
| 2 | SEK | 53.5% | 64.2% | 0.0% |
| 3 | Bob the Robot | 53.1% | 53.8% | 50.0% |
| 4 | Avidly | 21.9% | 26.2% | 0.0% |
| 5 | Folk Finland | 21.7% | 18.7% | 36.7% |
| 6 | Genero | 14.6% | 17.6% | 0.0% |
| 7 | Suomen Digimarkkinointi | 14.6% | 11.6% | 30.0% |
| 8 | Miltton | 12.4% | 10.4% | 22.2% |
| 9 | Dagmar | 11.3% | 13.6% | 0.0% |
| 10 | Hopkins | 11.3% | 13.6% | 0.0% |
| 11 | OIKIO | 11.3% | 12.4% | 5.6% |
| 12 | Mainostoimisto Ilme | 10.2% | 12.2% | 0.0% |
| 13 | Advance B2B | 9.8% | 11.8% | 0.0% |
| 14 | Drama Queen Communications | 9.1% | 5.8% | 25.6% |
| 15 | Mainostoimisto Kuulas | 8.5% | 10.2% | 0.0% |
| 16 | Werklig | 7.6% | 9.1% | 0.0% |
| 17 | Valve | 7.0% | 8.4% | 0.0% |
| 18 | The North Alliance | 6.9% | 8.2% | 0.0% |
| 19 | Differo | 6.3% | 7.6% | 0.0% |
| 20 | Avaus | 6.1% | 7.3% | 0.0% |
Ranks 6 and 7 are tied on 79 answers each. Ranks 9, 10 and 11 are tied on 61 answers each.
Asked in English
6 English questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 175 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | TBWA | 68.5% | 71.8% | 52.2% |
| 2 | SEK | 60.0% | 69.1% | 14.4% |
| 3 | Bob the Robot | 53.1% | 62.0% | 8.9% |
| 4 | Dagmar | 26.1% | 27.8% | 17.8% |
| 5 | Avidly | 22.8% | 25.3% | 10.0% |
| 6 | Grey | 20.6% | 24.7% | 0.0% |
| 7 | Folk Finland | 17.4% | 18.9% | 10.0% |
| 8 | Dentsu | 14.4% | 14.9% | 12.2% |
| 9 | WPP | 13.5% | 16.2% | 0.0% |
| 10 | Miltton | 13.0% | 15.6% | 0.0% |
| 11 | Hopkins | 12.6% | 11.6% | 17.8% |
| 12 | Genero | 12.4% | 14.4% | 2.2% |
| 13 | Publicis Groupe | 9.8% | 11.8% | 0.0% |
| 14 | Advance B2B | 9.6% | 9.6% | 10.0% |
| 15 | Werklig | 9.1% | 10.9% | 0.0% |
| 16 | The North Alliance | 8.9% | 10.7% | 0.0% |
| 17 | Sisu Digital | 8.7% | 0.0% | 52.2% |
| 18 | Suomen Digimarkkinointi | 8.7% | 10.4% | 0.0% |
| 19 | Havas | 8.5% | 10.2% | 0.0% |
| 20 | OIKIO | 7.8% | 9.3% | 0.0% |
Ranks 17 and 18 are tied on 47 answers each.
Media agencies AI names in Finland
Asked in Finnish
6 Finnish questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 176 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Dagmar | 67.8% | 75.1% | 31.1% |
| 2 | Dentsu | 61.1% | 65.1% | 41.1% |
| 3 | OMD | 56.9% | 62.4% | 28.9% |
| 4 | Carat | 45.9% | 54.9% | 1.1% |
| 5 | Mindshare | 37.6% | 45.1% | 0.0% |
| 6 | Wavemaker | 37.6% | 45.1% | 0.0% |
| 7 | GroupM | 34.6% | 40.2% | 6.7% |
| 8 | PHD | 31.5% | 37.1% | 3.3% |
| 9 | Omnicom Media Group | 28.9% | 34.7% | 0.0% |
| 10 | Bob the Robot | 24.1% | 25.8% | 15.6% |
| 11 | EssenceMediacom | 23.7% | 28.4% | 0.0% |
| 12 | Hopkins | 18.5% | 22.2% | 0.0% |
| 13 | SEK | 17.4% | 20.9% | 0.0% |
| 14 | Avidly | 16.9% | 20.2% | 0.0% |
| 15 | Initiative | 14.6% | 2.4% | 75.6% |
| 16 | Tulos Helsinki | 14.6% | 17.6% | 0.0% |
| 17 | Havas | 13.9% | 16.7% | 0.0% |
| 18 | TBWA | 13.9% | 16.7% | 0.0% |
| 19 | Genero | 12.4% | 14.9% | 0.0% |
| 20 | Suomen Digimarkkinointi | 11.5% | 13.6% | 1.1% |
Ranks 5 and 6 are tied on 203 answers each. Ranks 15 and 16 are tied on 79 answers each. Ranks 17 and 18 are tied on 75 answers each.
Asked in English
6 English questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 160 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Dagmar | 74.1% | 71.3% | 87.8% |
| 2 | Dentsu | 51.1% | 61.3% | 0.0% |
| 3 | OMD | 46.5% | 52.4% | 16.7% |
| 4 | Carat | 36.9% | 44.2% | 0.0% |
| 5 | Omnicom Media Group | 34.6% | 41.6% | 0.0% |
| 6 | GroupM | 32.4% | 38.9% | 0.0% |
| 7 | Wavemaker | 31.5% | 37.8% | 0.0% |
| 8 | Mindshare | 29.1% | 34.9% | 0.0% |
| 9 | Bob the Robot | 27.0% | 30.9% | 7.8% |
| 10 | TBWA | 25.9% | 22.4% | 43.3% |
| 11 | SEK | 24.3% | 27.1% | 10.0% |
| 12 | WPP | 21.9% | 26.2% | 0.0% |
| 13 | PHD | 21.7% | 26.0% | 0.0% |
| 14 | EssenceMediacom | 19.3% | 23.1% | 0.0% |
| 15 | Hopkins | 16.9% | 18.9% | 6.7% |
| 16 | Publicis Groupe | 15.9% | 19.1% | 0.0% |
| 17 | Genero | 13.7% | 16.4% | 0.0% |
| 18 | Avidly | 13.5% | 16.2% | 0.0% |
| 19 | Havas | 11.7% | 14.0% | 0.0% |
| 20 | Tulos Helsinki | 11.5% | 12.7% | 5.6% |
PR agencies AI names in Finland
Asked in Finnish
12 Finnish questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 138 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Miltton | 78.1% | 91.8% | 9.4% |
| 2 | Ellun Kanat | 66.2% | 78.9% | 2.8% |
| 3 | Tekir | 36.4% | 40.6% | 15.6% |
| 4 | Manifesto | 35.3% | 41.1% | 6.1% |
| 5 | Cocomms | 30.8% | 37.0% | 0.0% |
| 6 | Netprofile | 30.4% | 32.2% | 21.1% |
| 7 | Kaiku Helsinki | 29.6% | 30.7% | 24.4% |
| 8 | Kreab | 27.9% | 32.1% | 6.7% |
| 9 | Ahjo Communications | 22.9% | 23.4% | 20.0% |
| 10 | Pohjoisranta BCW | 22.3% | 26.7% | 0.6% |
| 11 | Hill+Knowlton Strategies | 21.1% | 25.3% | 0.0% |
| 12 | SEK | 19.8% | 22.0% | 8.9% |
| 13 | Brunnen Communications | 17.6% | 8.9% | 61.1% |
| 14 | San Francisco Agency | 10.9% | 10.3% | 13.9% |
| 15 | Mellakka Helsinki | 10.5% | 3.9% | 43.3% |
| 16 | Viestintätoimisto Drum | 10.3% | 12.3% | 0.0% |
| 17 | Havas Helsinki | 8.1% | 9.8% | 0.0% |
| 18 | Kurio | 8.0% | 3.4% | 30.6% |
| 19 | OSG Viestintä | 7.6% | 0.1% | 45.0% |
| 20 | Kaskas Media | 6.1% | 7.3% | 0.0% |
Rank 20 is tied with Kaski Agency on 66 answers each.
Asked in English
12 English questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 103 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Miltton | 83.4% | 96.8% | 16.7% |
| 2 | Ellun Kanat | 62.6% | 73.6% | 7.8% |
| 3 | Cocomms | 38.9% | 46.7% | 0.0% |
| 4 | Hill+Knowlton Strategies | 36.6% | 43.9% | 0.0% |
| 5 | Tekir | 36.0% | 39.8% | 17.2% |
| 6 | Netprofile | 33.7% | 35.1% | 26.7% |
| 7 | Manifesto | 33.1% | 39.4% | 1.7% |
| 8 | Kreab | 32.1% | 38.6% | 0.0% |
| 9 | Pohjoisranta BCW | 29.8% | 35.8% | 0.0% |
| 10 | Kaiku Helsinki | 21.2% | 25.4% | 0.0% |
| 11 | San Francisco Agency | 18.8% | 14.8% | 38.9% |
| 12 | SEK | 14.9% | 17.9% | 0.0% |
| 13 | Brunnen Communications | 14.7% | 2.6% | 75.6% |
| 14 | Ahjo Communications | 14.6% | 16.8% | 3.9% |
| 15 | Edelman | 11.4% | 13.7% | 0.0% |
| 16 | Rud Pedersen | 11.2% | 13.4% | 0.0% |
| 17 | Kaski Agency | 11.1% | 13.3% | 0.0% |
| 18 | Weber Shandwick | 10.3% | 12.3% | 0.0% |
| 19 | Mellakka Helsinki | 8.3% | 3.4% | 32.8% |
| 20 | Viestintätoimisto Drum | 7.5% | 9.0% | 0.0% |
Names we could not verify, and which model wrote them
A † name appears in the answers, and we could not establish a company behind it. For each one: how many answers named it, how often it came first, and which models wrote it.
SEOSEON †
The company behind this name is not confirmed.
- SEO questions in Finnish: 215 of 1,080 answers (19.9%), 127 named first. By model: Mistral 109 (88 first), GPT 34 (4 first), Grok 70 (35 first) and Claude 2 (0 first); Gemini and Perplexity none.
- SEO questions in English: 75 of 1,080 answers (6.9%), 16 named first. By model: GPT 47 (5 first), Gemini 2 (0 first), Grok 25 (11 first) and Claude 1 (0 first); Mistral and Perplexity none.
- Advertising questions in Finnish: 4 of 540 answers (0.7%), 0 named first. By model: Mistral 2 (0 first) and Grok 2 (0 first); GPT, Gemini, Claude and Perplexity none.
- Advertising questions in English: 1 of 540 answers (0.2%), 0 named first. All from Mistral.
- Media questions in Finnish: 10 of 540 answers (1.9%), 2 named first. By model: Mistral 8 (0 first) and Grok 2 (2 first); GPT, Gemini, Claude and Perplexity none.
- Media questions in English: 1 of 540 answers (0.2%), 0 named first. All from Mistral.
- PR questions in Finnish: 4 of 1,080 answers (0.4%), 0 named first. All from Mistral.
Links to sites that do not exist
A link counts as dead when its host had no DNS A or NS record when we checked on 8 and 9 September 2026. Hosts linked fewer than three times were not checked.
| Questions | Links checked | Dead links | Written by Mistral | Mistral answers with a dead link | Other models' answers with a dead link |
|---|---|---|---|---|---|
| SEO | 3,031 | 909 (30.0%) | 909 (100.0%) | 307 of 360 | 0 of 1,800 |
| Advertising | 1,621 | 215 (13.3%) | 215 (100.0%) | 95 of 180 | 0 of 900 |
| Media | 1,759 | 268 (15.2%) | 266 (99.3%) | 102 of 180 | 2 of 900 |
| PR | 2,733 | 432 (15.8%) | 432 (100.0%) | 214 of 360 | 0 of 1,800 |
In the SEO answers Mistral wrote 3,099 of the 3,237 inline agency links (95.7%). Gemini wrote 128 and GPT 10. Grok, Claude and Perplexity wrote none, so the dead-link rate describes Mistral and tells nothing about them.
Perplexity lists its web sources apart from the answer text, and those source lists were not DNS-checked.
Where the web-search answers came from
Perplexity searches the web before it answers and lists the pages it used. These are the pages it cited most often in its 180 answers per language to the SEO questions. Pages on the sites of agencies in the ranking are listed separately under each table.
Asked in Finnish
| Page | Type | Answers citing it, of 180 |
|---|---|---|
| ocast.com/fi/agencies/seo (opens in a new tab) | Directory | 179 (99.4%) |
| clutch.co/fi/seo-firms (opens in a new tab) | Directory | 164 (91.1%) |
| goodfirms.co/seo-agencies/finland (opens in a new tab) | Directory | 154 (85.6%) |
| ocast.com/fi/agencies/digital-marketing (opens in a new tab) | Directory | 150 (83.3%) |
| 5code.net/en/top-seo-companies-in-finland (opens in a new tab) | List on an agency site | 90 (50.0%) |
| fi.trustpilot.com/categories/seo_service (opens in a new tab) | Directory | 90 (50.0%) |
| ranktracker.com/fi/blog/best-seo-agencies-for-local-businesses/ (opens in a new tab) | Article or list | 85 (47.2%) |
| topseos.com/fi/best-seo-companies-in-finland (opens in a new tab) | Directory | 82 (45.6%) |
Pages on the sites of agencies in the ranking, cited in the same answers:
- jussiviljanen.com/suomen-parhaat-hakukoneoptimoijat/ (opens in a new tab) (Jussi Viljanen), 180 of 180 answers
- kasvuly.com/blog/best-seo-agencies-in-finland (opens in a new tab) (Kasvuly), 149 of 180 answers
- tapiokauranen.com/suomen-parhaat-hakukoneoptimoijat/ (opens in a new tab) (Tapio Kauranen), 134 of 180 answers
Asked in English
| Page | Type | Answers citing it, of 180 |
|---|---|---|
| agencies.semrush.com/list/finland/ (opens in a new tab) | Directory | 180 (100.0%) |
| agencies.semrush.com/list/seo/finland/ (opens in a new tab) | Directory | 180 (100.0%) |
| clutch.co/fi/seo-firms (opens in a new tab) | Directory | 180 (100.0%) |
| goodfirms.co/seo-agencies/finland (opens in a new tab) | Directory | 180 (100.0%) |
| sortlist.com/s/seo/finland-fi (opens in a new tab) | Directory | 180 (100.0%) |
| askgalore.com/web-services/seo-service-provider-company/best-seo-companies-finland (opens in a new tab) | List on an agency site | 170 (94.4%) |
| clutch.co/fi/agencies/digital-marketing (opens in a new tab) | Directory | 161 (89.4%) |
| xcodefix.com/finland/ (opens in a new tab) | List on an agency site | 157 (87.2%) |
Pages on the sites of agencies in the ranking, cited in the same answers:
- blog.applabx.com/top-10-best-seo-agencies-in-finland-for-2025/ (opens in a new tab) (AppLabx), 165 of 180 answers
- reverbico.com/blog/top-seo-agencies-and-consultants-in-finland/ (opens in a new tab) (Reverbico), 150 of 180 answers
- kasvuly.com/blog/best-seo-agencies-in-finland (opens in a new tab) (Kasvuly), 131 of 180 answers
What this means for agencies in Finland
- Web search cites pages on agencies' own sites, and sometimes names the agency behind the page. Perplexity cited Jussi Viljanen's page jussiviljanen.com/suomen-parhaat-hakukoneoptimoijat/ in 180 of its 180 Finnish answers and named Jussi Viljanen in 111 of the 180 (61.7%). The five models answering from memory never named Jussi Viljanen. Being cited did not always mean being named: Kasvuly's list of agencies, kasvuly.com/blog/best-seo-agencies-in-finland, was also cited in 149 answers, and Perplexity named Kasvuly in 25 (13.9%).
- Get onto the lists those answers already cite. In Finnish, Perplexity cited ocast.com/fi/agencies/seo in 179 of 180 answers, clutch.co/fi/seo-firms in 164 and goodfirms.co/seo-agencies/finland in 154, all in the table above. Check that your company is on them and that the entry is correct.
- Some names come only from the models answering from memory. SEOSEON was named in 215 of 1,080 Finnish answers about SEO agencies, every one of them from a model answering from memory: Mistral wrote 109, Grok 70, GPT 34 and Claude 2. Perplexity, which searches the web, named it in none of its 180 answers.
- Measure more than once, in both languages. In Finnish, Suomen Digimarkkinointi leads with 39.2%. In English, Hopkins leads with 37.6%. YIPI is named in 11.5% of English answers and is not in the Finnish top 20; Meio, named in 13.9% of Finnish answers, is not in the English top 20. Each question here went to each model 15 times, because one answer is one draw. Repeat the same questions on a fixed schedule and compare like with like.
How to run the same measurement for your own company: answer engine optimization and the three numbers worth reporting.
See what AI tells your buyers about you
We help buyers find useful answers about your business when they ask AI what to choose. For the audit, we run the questions your buyers ask, in Finnish and English, across the AI assistants they use. You see where your company is named, which sources the answers rely on, and what to publish first. Dmitrij Żatuchin, founder of Rankfor.AI, answers every request himself within one working day.
What the audit shows
- Where your company appears in the answers, and next to whom
- The pages AI cites in your market
- What to publish first on your own site
Questions people ask
Which SEO agency does AI name most often in Finland?
Suomen Digimarkkinointi. Six AI models named it in 423 of 1,080 Finnish answers about SEO agencies (39.2%) in September 2026, followed by Hopkins with 32.9% and Tulos Helsinki with 24.0%. In the English answers, Hopkins led with 37.6%.
Does the question language change which agencies AI names?
Yes. In Finnish, Suomen Digimarkkinointi leads with 39.2%. In English, Hopkins leads with 37.6%. YIPI is named in 11.5% of English answers and is not in the Finnish top 20; Meio, named in 13.9% of Finnish answers, is not in the English top 20.
Which models name SEOSEON, a name we could not tie to a company?
SEOSEON was named in 215 of 1,080 Finnish answers about SEO agencies, every one of them from a model answering from memory: Mistral wrote 109, Grok 70, GPT 34 and Claude 2. Perplexity, which searches the web, named it in none of its 180 answers.
How was this measured?
We wrote the questions a buyer asks: 12 SEO, 6 advertising, 6 media and 12 PR questions, each asked in Finnish and English. Each question went to six models through their APIs (GPT-5.6, Claude Sonnet 5, Gemini 3.7 Flash, Grok 4.5, Mistral Large and Perplexity sonar), 15 times per question and model, and a company counted once per answer that named it. Five of the models answered from memory; Perplexity searched the web. In all, 6,480 answers were collected from 7 to 9 September 2026.
Does this ranking measure the quality of an agency's work?
No. It counts how often AI answers name a company. It does not measure quality of work, client results, prices or market share.
Other markets: Poland, Estonia, Latvia, Lithuania, Sweden, Denmark, Norway. All eight markets.
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