AI names Synlighet in 52.7% of Norwegian answers about SEO agencies
We asked six AI models the questions a buyer asks when looking for SEO agencies in Norway, in Norwegian and in English, 15 times per question and model. Synlighet was named in 569 of the 1,080 Norwegian answers about SEO agencies (52.7%), more than any other company.
Method: 12 SEO questions, each asked in Norwegian and English. Six models answered through their APIs (GPT-5.6, Claude Sonnet 5, Gemini 3.7 Flash, Grok 4.5, Mistral Large and Perplexity sonar), 15 times per question and model: 1,080 answers per language, 2,160 answers in all, collected on 8 September 2026. Five of the models answer from memory; Perplexity searches the web.
Rankfor.AI (opens in a new tab) publishes this study, sells software and a managed service, and does not rank itself.
SEO agencies AI names in Norway
Asked in Norwegian
12 Norwegian questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 167 companies named, collected on 8 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Synlighet | 52.7% | 46.1% | 85.6% |
| 2 | Bonzer | 35.0% | 25.6% | 82.2% |
| 3 | Netlife | 22.4% | 26.9% | 0.0% |
| 4 | Journey Agency | 17.2% | 19.4% | 6.1% |
| 5 | Semway | 16.9% | 20.2% | 0.0% |
| 6 | Bouvet | 16.2% | 19.4% | 0.0% |
| 7 | Making Waves | 14.9% | 17.9% | 0.0% |
| 8 | Amedia | 14.0% | 16.8% | 0.0% |
| 9 | Trigger | 14.0% | 16.8% | 0.0% |
| 10 | Rocket Agency | 13.3% | 16.0% | 0.0% |
| 11 | Search Planet | 13.3% | 0.7% | 76.7% |
| 12 | Dentsu | 12.1% | 14.6% | 0.0% |
| 13 | SEO.no | 10.8% | 13.0% | 0.0% |
| 14 | Avidly | 10.0% | 12.0% | 0.0% |
| 15 | MarkedsPartner | 9.7% | 11.7% | 0.0% |
| 16 | Nettrafikk | 9.1% | 10.9% | 0.0% |
| 17 | INEVO | 8.9% | 9.7% | 5.0% |
| 18 | AWISEE | 8.8% | 0.0% | 52.8% |
| 19 | Sempro | 7.3% | 8.8% | 0.0% |
| 20 | Digital Virgo | 6.9% | 8.3% | 0.0% |
Ranks 8 and 9 are tied on 151 answers each. Ranks 10 and 11 are tied on 144 answers each.
Asked in English
12 English questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 163 companies named, collected on 8 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Synlighet | 49.0% | 48.0% | 53.9% |
| 2 | Netlife | 23.7% | 28.4% | 0.0% |
| 3 | Bonzer | 20.3% | 22.7% | 8.3% |
| 4 | Making Waves | 17.9% | 21.4% | 0.0% |
| 5 | Bouvet | 17.3% | 20.8% | 0.0% |
| 6 | RED Performance | 17.2% | 20.7% | 0.0% |
| 7 | Semway | 16.2% | 18.6% | 4.4% |
| 8 | Amedia | 16.1% | 19.3% | 0.0% |
| 9 | Journey Agency | 15.6% | 18.7% | 0.0% |
| 10 | Nettrafikk | 13.8% | 16.6% | 0.0% |
| 11 | Dentsu | 13.3% | 16.0% | 0.0% |
| 12 | Rocket Agency | 12.7% | 15.2% | 0.0% |
| 13 | Trigger | 12.5% | 15.0% | 0.0% |
| 14 | AWISEE | 10.7% | 0.0% | 64.4% |
| 15 | Mementor | 10.6% | 0.1% | 62.8% |
| 16 | Avidly | 10.3% | 12.3% | 0.0% |
| 17 | INEVO | 10.1% | 12.0% | 0.6% |
| 18 | Digr | 10.0% | 0.0% | 60.0% |
| 19 | Bekk | 9.7% | 11.7% | 0.0% |
| 20 | Digital Virgo | 9.2% | 11.0% | 0.0% |
Names we could not verify, and which model wrote them
No name in the Norway tables carries a †.
Links to sites that do not exist
A link counts as dead when its host had no DNS A or NS record when we checked on 8 and 9 September 2026. Hosts linked fewer than three times were not checked.
| Questions | Links checked | Dead links | Written by Mistral | Mistral answers with a dead link | Other models' answers with a dead link |
|---|---|---|---|---|---|
| SEO | 3,464 | 470 (13.6%) | 470 (100.0%) | 269 of 360 | 0 of 1,800 |
In the SEO answers Mistral wrote 3,445 of the 3,637 inline agency links (94.7%). Gemini wrote 155 and GPT 37. Grok, Claude and Perplexity wrote none, so the dead-link rate describes Mistral and tells nothing about them.
Perplexity lists its web sources apart from the answer text, and those source lists were not DNS-checked.
Where the web-search answers came from
Perplexity searches the web before it answers and lists the pages it used. These are the pages it cited most often in its 180 answers per language to the SEO questions. Pages on the sites of agencies in the ranking are listed separately under each table.
Asked in Norwegian
| Page | Type | Answers citing it, of 180 |
|---|---|---|
| ocast.com/no/agencies/seo (opens in a new tab) | Directory | 180 (100.0%) |
| sortlist.com/seo/norway-no (opens in a new tab) | Directory | 180 (100.0%) |
| clutch.co/no/seo-firms (opens in a new tab) | Directory | 179 (99.4%) |
| byråmatch.no/byra/sokemotoroptimalisering (opens in a new tab) | Directory | 165 (91.7%) |
| byråmatch.no/byra/sokemotoroptimalisering-oslo (opens in a new tab) | Directory | 148 (82.2%) |
| seospecialist.framer.ai/blog-post/norways-top-seo-firms-reviewed-by-seospecialist (opens in a new tab) | Article or list | 136 (75.6%) |
| clutch.co/no/seo-firms/oslo (opens in a new tab) | Directory | 133 (73.9%) |
| sortlist.com/seo/oslo-no (opens in a new tab) | Directory | 129 (71.7%) |
Pages on the sites of agencies in the ranking, cited in the same answers:
- awisee.com/no/blog/seo-byraene-norge/ (opens in a new tab) (AWISEE), 180 of 180 answers
- bonzer.no/ (opens in a new tab) (Bonzer), 165 of 180 answers
- synlighet.no/tjenester/seo/ (opens in a new tab) (Synlighet), 159 of 180 answers
Asked in English
| Page | Type | Answers citing it, of 180 |
|---|---|---|
| clutch.co/no/seo-firms (opens in a new tab) | Directory | 180 (100.0%) |
| goodfirms.co/seo-agencies/norway (opens in a new tab) | Directory | 180 (100.0%) |
| seospecialist.framer.ai/blog-post/norways-top-seo-firms-reviewed-by-seospecialist (opens in a new tab) | Article or list | 180 (100.0%) |
| seranking.com/agencies/location/norway/ (opens in a new tab) | Directory | 180 (100.0%) |
| sortlist.com/seo/norway-no (opens in a new tab) | Directory | 180 (100.0%) |
| techbehemoths.com/companies/seo/norway (opens in a new tab) | Directory | 180 (100.0%) |
| agencies.semrush.com/list/seo/norway/ (opens in a new tab) | Directory | 165 (91.7%) |
| agencies.semrush.com/list/norway/enterprise-business/ (opens in a new tab) | Directory | 120 (66.7%) |
Pages on the sites of agencies in the ranking, cited in the same answers:
- awisee.com/blog/seo-companies-norway/ (opens in a new tab) (AWISEE), 150 of 180 answers
- blog.applabx.com/top-10-best-seo-agencies-in-norway-for-2025/ (opens in a new tab) (AppLabx), 149 of 180 answers
- nordicgrowth.online/ (opens in a new tab) (Nordic Growth), 119 of 180 answers
What this means for agencies in Norway
- Web search cites pages on agencies' own sites, and sometimes names the agency behind the page. Perplexity cited AWISEE's list of agencies, awisee.com/no/blog/seo-byraene-norge/, in 180 of its 180 Norwegian answers and named AWISEE in 95 of the 180 (52.8%). The five models answering from memory never named AWISEE.
- Get onto the lists those answers already cite. In Norwegian, Perplexity cited ocast.com/no/agencies/seo in 180 of 180 answers, sortlist.com/seo/norway-no in 180 and clutch.co/no/seo-firms in 179, all in the table above. Check that your company is on them and that the entry is correct.
- The models answering from memory and the model with web search name different companies. Netlife was named in 242 of the 900 Norwegian answers from memory (26.9%) and in none of Perplexity's 180. Search Planet was named in 6 of the 900 answers from memory (0.7%) and in 138 of Perplexity's 180 (76.7%).
- Measure more than once, in both languages. Synlighet leads in both languages, with 52.7% of Norwegian answers and 49.0% of English answers. Further down the list, Bonzer is named in 35.0% of Norwegian answers and 20.3% of English answers. Each question here went to each model 15 times, because one answer is one draw. Repeat the same questions on a fixed schedule and compare like with like.
How to run the same measurement for your own company: answer engine optimization and the three numbers worth reporting.
See what AI tells your buyers about you
We help buyers find useful answers about your business when they ask AI what to choose. For the audit, we run the questions your buyers ask, in Norwegian and English, across the AI assistants they use. You see where your company is named, which sources the answers rely on, and what to publish first. Dmitrij Żatuchin, founder of Rankfor.AI, answers every request himself within one working day.
What the audit shows
- Where your company appears in the answers, and next to whom
- The pages AI cites in your market
- What to publish first on your own site
Questions people ask
Which SEO agency does AI name most often in Norway?
Synlighet. Six AI models named it in 569 of 1,080 Norwegian answers about SEO agencies (52.7%) in September 2026, followed by Bonzer with 35.0% and Netlife with 22.4%. Synlighet also led the English answers, with 49.0%.
Does the question language change which agencies AI names?
Yes. Synlighet leads in both languages, with 52.7% of Norwegian answers and 49.0% of English answers. Further down the list, Bonzer is named in 35.0% of Norwegian answers and 20.3% of English answers.
Does AI name companies that cannot be verified?
Yes, when it answers from memory. No name in the Norway tables carries a †. In Estonia, SEO.ee was named in 273 of 1,080 Estonian answers about SEO agencies, every one of them from a model answering from memory: Mistral wrote 176, GPT 49, Gemini 26 and Grok 22. Perplexity, which searches the web, named it in none of its 180 answers. The seo.ee domain serves a parking page.
How was this measured?
We wrote the questions a buyer asks: 12 SEO questions, each asked in Norwegian and English. Each question went to six models through their APIs (GPT-5.6, Claude Sonnet 5, Gemini 3.7 Flash, Grok 4.5, Mistral Large and Perplexity sonar), 15 times per question and model, and a company counted once per answer that named it. Five of the models answered from memory; Perplexity searched the web. In all, 2,160 answers were collected on 8 September 2026.
Does this ranking measure the quality of an agency's work?
No. It counts how often AI answers name a company. It does not measure quality of work, client results, prices or market share.
Other markets: Poland, Estonia, Latvia, Lithuania, Finland, Sweden, Denmark. All eight markets.
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