AI names Delante in 64.2% of Polish answers about SEO agencies
We asked six AI models the questions a buyer asks when looking for SEO, advertising, media and PR agencies in Poland, in Polish (advertising, media and PR also in English), 15 times per question and model. Delante was named in 693 of the 1,080 Polish answers about SEO agencies (64.2%), more than any other company.
Method: 12 SEO questions, asked in Polish; 6 advertising, 6 media and 12 PR questions, each asked in Polish and English. Six models answered through their APIs (GPT-5.6, Claude Sonnet 5, Gemini 3.7 Flash, Grok 4.5, Mistral Large and Perplexity sonar), 15 times per question and model: 1,080 answers per language for SEO and PR, 540 for advertising and media, 5,400 answers in all, collected from 7 to 9 September 2026. Five of the models answer from memory; Perplexity searches the web.
Rankfor.AI (opens in a new tab) publishes this study, sells software and a managed service, and does not rank itself.
Dmitrij Żatuchin wrote about the Polish results in NowyMarketing on 17 September 2026: Kogo wymienia AI, gdy klient pyta o agencję SEO w Polsce [TEST] (opens in a new tab).
SEO agencies AI names in Poland
Asked in Polish
12 Polish questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 89 companies named, collected on 7 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Delante | 64.2% | 61.1% | 79.4% |
| 2 | Widoczni | 54.5% | 47.8% | 88.3% |
| 3 | Bluerank | 43.9% | 40.8% | 59.4% |
| 4 | DevaGroup | 43.7% | 52.4% | 0.0% |
| 5 | Verseo | 27.0% | 26.2% | 31.1% |
| 6 | Sempai | 24.9% | 24.2% | 28.3% |
| 7 | Whites | 24.5% | 27.3% | 10.6% |
| 8 | Semcore | 23.6% | 25.1% | 16.1% |
| 9 | SEOgroup | 16.6% | 19.9% | 0.0% |
| 10 | Fox Strategy | 14.5% | 17.4% | 0.0% |
| 11 | Artefakt | 14.2% | 17.0% | 0.0% |
| 12 | Eactive | 13.3% | 1.7% | 71.7% |
| 13 | SEO4.net | 12.7% | 15.2% | 0.0% |
| 14 | Up&More | 12.0% | 2.0% | 62.2% |
| 15 | PromoTraffic | 11.9% | 9.8% | 22.2% |
| 16 | Performance Media | 11.8% | 14.1% | 0.0% |
| 17 | Grupa TENSE | 10.7% | 12.7% | 1.1% |
| 18 | Grupa iCEA * | 10.4% | 12.4% | 0.0% |
| 19 | Semahead | 10.0% | 12.0% | 0.0% |
| 20 | SEOSEM24 | 9.7% | 0.0% | 58.3% |
Rank 20 is tied with Traffic Trends on 105 answers each.
* Counted from the answer text because the name registry had no entry for it.
Advertising agencies AI names in Poland
Asked in Polish
6 Polish questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 200 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | DDB | 42.2% | 44.0% | 33.3% |
| 2 | VML | 41.5% | 49.8% | 0.0% |
| 3 | Ogilvy | 36.7% | 37.6% | 32.2% |
| 4 | Publicis Groupe | 34.8% | 41.6% | 1.1% |
| 5 | Widoczni | 25.4% | 14.7% | 78.9% |
| 6 | Bluerank | 22.4% | 21.6% | 26.7% |
| 7 | Saatchi & Saatchi | 20.7% | 24.9% | 0.0% |
| 8 | Delante | 19.1% | 18.2% | 23.3% |
| 9 | Sempai | 16.5% | 16.2% | 17.8% |
| 10 | Tigers | 16.5% | 18.7% | 5.6% |
| 11 | Admind | 15.7% | 18.9% | 0.0% |
| 12 | Whites | 13.3% | 14.2% | 8.9% |
| 13 | Harbingers | 13.0% | 10.9% | 23.3% |
| 14 | Havas | 13.0% | 15.3% | 1.1% |
| 15 | Dentsu | 12.4% | 14.7% | 1.1% |
| 16 | DevaGroup | 12.4% | 14.7% | 1.1% |
| 17 | Verseo | 12.2% | 6.9% | 38.9% |
| 18 | Gong | 12.0% | 14.4% | 0.0% |
| 19 | WPP | 12.0% | 14.2% | 1.1% |
| 20 | Grey | 11.5% | 13.8% | 0.0% |
Ranks 9 and 10 are tied on 89 answers each. Ranks 13 and 14 are tied on 70 answers each. Ranks 15 and 16 are tied on 67 answers each. Ranks 18 and 19 are tied on 65 answers each.
Asked in English
6 English questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 199 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Publicis Groupe | 50.9% | 61.1% | 0.0% |
| 2 | DDB | 44.4% | 53.3% | 0.0% |
| 3 | VML | 42.4% | 50.9% | 0.0% |
| 4 | Ogilvy | 42.0% | 50.4% | 0.0% |
| 5 | Saatchi & Saatchi | 28.7% | 34.4% | 0.0% |
| 6 | K2 Precise | 23.0% | 27.6% | 0.0% |
| 7 | Delante | 21.9% | 15.6% | 53.3% |
| 8 | Havas | 21.7% | 26.0% | 0.0% |
| 9 | McCann | 21.5% | 15.6% | 51.1% |
| 10 | Bluerank | 20.4% | 24.4% | 0.0% |
| 11 | Dentsu | 20.4% | 24.4% | 0.0% |
| 12 | WPP | 20.4% | 24.4% | 0.0% |
| 13 | Leo Burnett | 19.1% | 22.9% | 0.0% |
| 14 | Admind | 17.2% | 20.7% | 0.0% |
| 15 | Grey | 17.2% | 20.7% | 0.0% |
| 16 | Sempai | 17.2% | 16.4% | 21.1% |
| 17 | Omnicom Media Group | 14.4% | 17.3% | 0.0% |
| 18 | BBDO | 13.0% | 15.6% | 0.0% |
| 19 | Gong | 12.8% | 15.3% | 0.0% |
| 20 | Tigers | 11.9% | 12.7% | 7.8% |
Ranks 10, 11 and 12 are tied on 110 answers each. Ranks 14, 15 and 16 are tied on 93 answers each.
Media agencies AI names in Poland
Asked in Polish
6 Polish questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 153 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | GroupM | 62.6% | 69.3% | 28.9% |
| 2 | Starcom | 60.4% | 65.8% | 33.3% |
| 3 | Zenith | 58.1% | 63.1% | 33.3% |
| 4 | Wavemaker | 55.4% | 64.9% | 7.8% |
| 5 | EssenceMediacom | 54.8% | 60.9% | 24.4% |
| 6 | Dentsu | 53.9% | 63.3% | 6.7% |
| 7 | Mindshare | 51.3% | 60.2% | 6.7% |
| 8 | OMD | 48.3% | 56.2% | 8.9% |
| 9 | Havas Media | 41.5% | 48.7% | 5.6% |
| 10 | Omnicom Media Group | 41.3% | 48.7% | 4.4% |
| 11 | Publicis Groupe | 40.7% | 47.6% | 6.7% |
| 12 | Publicis Media | 39.8% | 45.3% | 12.2% |
| 13 | PHD | 33.5% | 40.2% | 0.0% |
| 14 | Spark Foundry | 29.4% | 34.4% | 4.4% |
| 15 | WPP | 28.1% | 33.3% | 2.2% |
| 16 | Carat | 25.7% | 30.0% | 4.4% |
| 17 | Value Media | 19.4% | 14.4% | 44.4% |
| 18 | Group One | 14.6% | 16.7% | 4.4% |
| 19 | Salestube | 14.4% | 17.3% | 0.0% |
| 20 | Havas | 14.3% | 16.2% | 4.4% |
Asked in English
6 English questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 185 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | GroupM | 53.9% | 64.7% | 0.0% |
| 2 | Wavemaker | 48.3% | 58.0% | 0.0% |
| 3 | Dentsu | 47.6% | 57.1% | 0.0% |
| 4 | Starcom | 46.7% | 55.6% | 2.2% |
| 5 | Mindshare | 44.8% | 53.8% | 0.0% |
| 6 | OMD | 44.1% | 52.9% | 0.0% |
| 7 | Publicis Groupe | 43.5% | 52.2% | 0.0% |
| 8 | Zenith | 43.3% | 51.6% | 2.2% |
| 9 | Omnicom Media Group | 38.7% | 46.4% | 0.0% |
| 10 | EssenceMediacom | 38.1% | 45.3% | 2.2% |
| 11 | Havas Media | 36.7% | 43.8% | 1.1% |
| 12 | WPP | 34.4% | 41.3% | 0.0% |
| 13 | Publicis Media | 32.6% | 39.1% | 0.0% |
| 14 | Group One | 22.6% | 15.1% | 60.0% |
| 15 | PHD | 21.5% | 25.8% | 0.0% |
| 16 | K2 Precise | 18.5% | 22.2% | 0.0% |
| 17 | Carat | 18.1% | 21.8% | 0.0% |
| 18 | Bluerank | 17.2% | 18.4% | 11.1% |
| 19 | Havas | 16.3% | 18.9% | 3.3% |
| 20 | Salestube | 15.7% | 18.9% | 0.0% |
PR agencies AI names in Poland
Asked in Polish
12 Polish questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 152 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | MSL | 61.0% | 62.1% | 55.6% |
| 2 | 24/7 Communication | 43.4% | 35.8% | 81.7% |
| 3 | Hill+Knowlton Strategies | 42.1% | 49.3% | 6.1% |
| 4 | Solski Communications | 31.9% | 38.3% | 0.0% |
| 5 | Alert Media Communications | 31.3% | 35.9% | 8.3% |
| 6 | FleishmanHillard | 29.0% | 34.8% | 0.0% |
| 7 | Edelman | 28.1% | 33.7% | 0.0% |
| 8 | Havas PR | 25.5% | 22.7% | 39.4% |
| 9 | Burson | 19.8% | 23.7% | 0.6% |
| 10 | Sarota PR | 18.3% | 14.4% | 37.8% |
| 11 | Weber Shandwick | 17.6% | 20.2% | 4.4% |
| 12 | Clue PR | 17.5% | 17.0% | 20.0% |
| 13 | Grayling | 14.8% | 16.8% | 5.0% |
| 14 | On Board Think Kong | 14.7% | 4.2% | 67.2% |
| 15 | Lighthouse | 14.5% | 10.1% | 36.7% |
| 16 | NBS Communications | 14.2% | 16.4% | 2.8% |
| 17 | Big Picture | 13.7% | 14.9% | 7.8% |
| 18 | Commplace | 13.6% | 16.0% | 1.7% |
| 19 | Good One PR | 12.9% | 5.8% | 48.3% |
| 20 | Public Dialog | 12.8% | 15.1% | 1.1% |
Asked in English
12 English questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 141 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | MSL | 59.4% | 68.7% | 13.3% |
| 2 | Hill+Knowlton Strategies | 49.7% | 59.7% | 0.0% |
| 3 | Edelman | 39.3% | 43.3% | 18.9% |
| 4 | FleishmanHillard | 32.7% | 39.2% | 0.0% |
| 5 | 24/7 Communication | 30.5% | 27.1% | 47.2% |
| 6 | Alert Media Communications | 28.0% | 33.3% | 1.1% |
| 7 | Weber Shandwick | 26.8% | 32.1% | 0.0% |
| 8 | Solski Communications | 26.7% | 31.9% | 0.6% |
| 9 | Grayling | 26.5% | 26.2% | 27.8% |
| 10 | Burson | 25.8% | 25.2% | 28.9% |
| 11 | Havas PR | 19.5% | 17.8% | 28.3% |
| 12 | Clue PR | 18.6% | 17.1% | 26.1% |
| 13 | Ketchum | 14.8% | 17.8% | 0.0% |
| 14 | Profeina | 14.5% | 9.3% | 40.6% |
| 15 | Commplace | 14.1% | 16.9% | 0.0% |
| 16 | Lighthouse | 13.4% | 13.1% | 15.0% |
| 17 | NBS Communications | 12.7% | 15.2% | 0.0% |
| 18 | Public Dialog | 11.7% | 13.1% | 4.4% |
| 19 | Ogilvy PR | 11.6% | 13.9% | 0.0% |
| 20 | Sarota PR | 11.5% | 12.6% | 6.1% |
Names we could not verify, and which model wrote them
No name in the Poland tables carries a †.
Links to sites that do not exist
A link counts as dead when its host had no DNS A or NS record when we checked on 8 and 9 September 2026. Hosts linked fewer than three times were not checked.
| Questions | Links checked | Dead links | Written by Mistral | Mistral answers with a dead link | Other models' answers with a dead link |
|---|---|---|---|---|---|
| SEO | 1,705 | 78 (4.6%) | 78 (100.0%) | 55 of 180 | 0 of 900 |
| Advertising | 2,188 | 139 (6.4%) | 139 (100.0%) | 81 of 180 | 0 of 900 |
| Media | 976 | 44 (4.5%) | 44 (100.0%) | 28 of 180 | 0 of 900 |
| PR | 2,792 | 346 (12.4%) | 341 (98.6%) | 162 of 360 | 5 of 1,800 |
In the SEO answers Mistral wrote all 1,820 inline agency links. GPT, Gemini, Grok, Claude and Perplexity wrote none, so the dead-link rate describes Mistral and tells nothing about them.
Perplexity lists its web sources apart from the answer text, and those source lists were not DNS-checked.
Where the web-search answers came from
Perplexity searches the web before it answers and lists the pages it used. These are the pages it cited most often in its 180 answers per language to the SEO questions. Pages on the sites of agencies in the ranking are listed separately under each table.
Asked in Polish
| Page | Type | Answers citing it, of 180 |
|---|---|---|
| pierwszastrona.io/ranking/seo (opens in a new tab) | Article or list | 165 (91.7%) |
| ranking24.com.pl/najlepsze-agencje-seo-w-polsce/ (opens in a new tab) | Article or list | 134 (74.4%) |
| piotrpawlos.pl/ranking-agencji-seo-czy-ma-znaczenie/ (opens in a new tab) | Article or list | 125 (69.4%) |
| plerdy.com/pl/blog/10-najlepszych-agencji-seo-w-polsce/ (opens in a new tab) | Article or list | 124 (68.9%) |
| ranking-agencji-seo.pl/ (opens in a new tab) | Article or list | 121 (67.2%) |
| lukaszwudyka.pl/rankingi/ranking-agencji-seo/top-100-ranking-agencji-seo-w-polsce/ (opens in a new tab) | Article or list | 113 (62.8%) |
| ranking24.biz.pl/najlepsze-agencje-seo-w-polsce/ (opens in a new tab) | Article or list | 105 (58.3%) |
| agencies.semrush.com/pl/list/seo/poland/ (opens in a new tab) | Directory | 96 (53.3%) |
Pages on the sites of agencies in the ranking, cited in the same answers:
- propseo.pl/top-10-najlepszych-agencji-seo-w-polsce-na-2026-rok/ (opens in a new tab) (Propseo), 180 of 180 answers
- upmore.pl/blog/ranking-agencji-seo (opens in a new tab) (Up&More), 180 of 180 answers
- widoczni.com/blog/lista-agencji-seo/ (opens in a new tab) (Widoczni), 180 of 180 answers
What this means for agencies in Poland
- Web search cites pages on agencies' own sites, and sometimes names the agency behind the page. Perplexity cited Up&More's list of agencies, upmore.pl/blog/ranking-agencji-seo, in 180 of its 180 Polish answers and named Up&More in 112 of the 180 (62.2%). The five models answering from memory named Up&More in 2.0% of theirs. Being cited did not always mean being named: Propseo's list of agencies, propseo.pl/top-10-najlepszych-agencji-seo-w-polsce-na-2026-rok/, was also cited in 180 answers, and Perplexity named Propseo in 33 (18.3%).
- Get onto the lists those answers already cite. In Polish, Perplexity cited pierwszastrona.io in 165 of 180 answers, ranking24.com.pl in 134 and piotrpawlos.pl in 125, all in the table above. Check that your company is on them and that the entry is correct.
- The models answering from memory and the model with web search name different companies. DevaGroup was named in 472 of the 900 Polish answers from memory (52.4%) and in none of Perplexity's 180. SEOSEM24 was named in 105 of Perplexity's 180 (58.3%) and in none from memory.
- Measure more than once, in both languages. Poland's SEO questions were asked in Polish. The advertising questions were asked in both languages: DDB leads the Polish answers with 42.2% and Publicis Groupe leads the English answers with 50.9%. Each question here went to each model 15 times, because one answer is one draw. Repeat the same questions on a fixed schedule and compare like with like.
How to run the same measurement for your own company: answer engine optimization and the three numbers worth reporting.
See what AI tells your buyers about you
We help buyers find useful answers about your business when they ask AI what to choose. For the audit, we run the questions your buyers ask, in Polish and English, across the AI assistants they use. You see where your company is named, which sources the answers rely on, and what to publish first. Dmitrij Żatuchin, founder of Rankfor.AI, answers every request himself within one working day.
What the audit shows
- Where your company appears in the answers, and next to whom
- The pages AI cites in your market
- What to publish first on your own site
Questions people ask
Which SEO agency does AI name most often in Poland?
Delante. Six AI models named it in 693 of 1,080 Polish answers about SEO agencies (64.2%) in September 2026, followed by Widoczni with 54.5% and Bluerank with 43.9%.
Does the question language change which agencies AI names?
Yes. Poland's SEO questions were asked in Polish. The advertising questions were asked in both languages: DDB leads the Polish answers with 42.2% and Publicis Groupe leads the English answers with 50.9%.
Does AI name companies that cannot be verified?
Yes, when it answers from memory. No name in the Poland tables carries a †. In Estonia, SEO.ee was named in 273 of 1,080 Estonian answers about SEO agencies, every one of them from a model answering from memory: Mistral wrote 176, GPT 49, Gemini 26 and Grok 22. Perplexity, which searches the web, named it in none of its 180 answers. The seo.ee domain serves a parking page.
How was this measured?
We wrote the questions a buyer asks: 12 SEO questions, asked in Polish; 6 advertising, 6 media and 12 PR questions, each asked in Polish and English. Each question went to six models through their APIs (GPT-5.6, Claude Sonnet 5, Gemini 3.7 Flash, Grok 4.5, Mistral Large and Perplexity sonar), 15 times per question and model, and a company counted once per answer that named it. Five of the models answered from memory; Perplexity searched the web. In all, 5,400 answers were collected from 7 to 9 September 2026.
Does this ranking measure the quality of an agency's work?
No. It counts how often AI answers name a company. It does not measure quality of work, client results, prices or market share.
Other markets: Estonia, Latvia, Lithuania, Finland, Sweden, Denmark, Norway. All eight markets.
See what AI says about your company
See whether AI recommends your company for the questions buyers ask.
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