AI names Pineberry in 62.4% of Swedish answers about SEO agencies
We asked six AI models the questions a buyer asks when looking for SEO, advertising, media and PR agencies in Sweden, in Swedish and in English, 15 times per question and model. Pineberry was named in 674 of the 1,080 Swedish answers about SEO agencies (62.4%), more than any other company.
Method: 12 SEO, 6 advertising, 6 media and 12 PR questions, each asked in Swedish and English. Six models answered through their APIs (GPT-5.6, Claude Sonnet 5, Gemini 3.7 Flash, Grok 4.5, Mistral Large and Perplexity sonar), 15 times per question and model: 1,080 answers per language for SEO and PR, 540 for advertising and media, 6,480 answers in all, collected on 8 and 9 September 2026. Five of the models answer from memory; Perplexity searches the web.
Rankfor.AI (opens in a new tab) publishes this study, sells software and a managed service, and does not rank itself.
SEO agencies AI names in Sweden
Asked in Swedish
12 Swedish questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 172 companies named, collected on 8 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Pineberry | 62.4% | 57.7% | 86.1% |
| 2 | Brath | 50.4% | 44.2% | 81.1% |
| 3 | Topdog | 30.4% | 19.7% | 83.9% |
| 4 | Viva Media | 21.3% | 25.6% | 0.0% |
| 5 | Precis Digital | 20.3% | 19.2% | 25.6% |
| 6 | Topvisible | 20.0% | 10.0% | 70.0% |
| 7 | Curamando | 19.9% | 18.2% | 28.3% |
| 8 | Synlighet | 14.1% | 16.9% | 0.0% |
| 9 | Sunbird Webbyrå | 13.0% | 15.6% | 0.0% |
| 10 | Viseo | 12.2% | 14.7% | 0.0% |
| 11 | ARC Group | 11.9% | 14.2% | 0.0% |
| 12 | SEO Partner | 11.4% | 13.7% | 0.0% |
| 13 | Svea SEO | 9.2% | 11.0% | 0.0% |
| 14 | Be Better Online | 8.6% | 10.3% | 0.0% |
| 15 | Webstr | 8.3% | 10.0% | 0.0% |
| 16 | Mild | 6.9% | 0.1% | 41.1% |
| 17 | AWISEE | 5.9% | 0.0% | 35.6% |
| 18 | Beet | 5.4% | 6.4% | 0.0% |
| 19 | Knowit | 4.5% | 5.4% | 0.0% |
| 20 | Nexer | 4.4% | 5.2% | 0.0% |
Asked in English
12 English questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 177 companies named, collected on 8 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Pineberry | 53.4% | 52.1% | 60.0% |
| 2 | Brath | 44.4% | 39.0% | 71.1% |
| 3 | Precis Digital | 29.8% | 25.8% | 50.0% |
| 4 | Topdog | 24.5% | 16.3% | 65.6% |
| 5 | Curamando | 20.6% | 18.6% | 31.1% |
| 6 | Topvisible | 18.1% | 9.6% | 60.6% |
| 7 | SEO Partner | 15.6% | 16.3% | 12.2% |
| 8 | Viva Media | 15.5% | 16.4% | 10.6% |
| 9 | Synlighet | 14.3% | 17.1% | 0.0% |
| 10 | ARC Group | 12.1% | 14.6% | 0.0% |
| 11 | Sunbird Webbyrå | 11.1% | 13.3% | 0.0% |
| 12 | Digitala Byrån ‡ | 10.2% | 12.2% | 0.0% |
| 13 | Svea SEO | 10.1% | 12.1% | 0.0% |
| 14 | Be Better Online | 8.7% | 10.4% | 0.0% |
| 15 | AWISEE | 8.1% | 0.0% | 48.9% |
| 16 | Viseo | 7.3% | 8.8% | 0.0% |
| 17 | Mild | 7.1% | 0.3% | 41.1% |
| 18 | Webstr | 6.5% | 7.8% | 0.0% |
| 19 | SEO Design | 5.5% | 0.0% | 32.8% |
| 20 | Dentsu | 5.3% | 6.3% | 0.0% |
‡ A generic phrase written like a company name, which the count includes as a name.
Advertising agencies AI names in Sweden
Asked in Swedish
6 Swedish questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 202 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Forsman & Bodenfors | 70.6% | 74.7% | 50.0% |
| 2 | Åkestam Holst | 60.0% | 62.9% | 45.6% |
| 3 | NORD DDB | 43.1% | 43.3% | 42.2% |
| 4 | Garbergs | 22.8% | 26.2% | 5.6% |
| 5 | Stendahls | 20.4% | 24.4% | 0.0% |
| 6 | The North Alliance | 15.9% | 19.1% | 0.0% |
| 7 | Volt | 15.2% | 18.2% | 0.0% |
| 8 | Prime Weber Shandwick | 13.9% | 16.7% | 0.0% |
| 9 | Precis Digital | 12.8% | 15.3% | 0.0% |
| 10 | Doberman | 12.4% | 14.9% | 0.0% |
| 11 | Great Works | 11.7% | 14.0% | 0.0% |
| 12 | Perfect Fools | 11.5% | 13.8% | 0.0% |
| 13 | Pineberry | 9.8% | 11.8% | 0.0% |
| 14 | Curamando | 8.3% | 10.0% | 0.0% |
| 15 | Kurppa Hosk | 7.8% | 9.3% | 0.0% |
| 16 | TBWA | 7.6% | 8.4% | 3.3% |
| 17 | INGO | 7.2% | 8.7% | 0.0% |
| 18 | Volontaire | 7.0% | 8.4% | 0.0% |
| 19 | B-Reel | 6.9% | 8.2% | 0.0% |
| 20 | ARC Group | 6.7% | 8.0% | 0.0% |
Asked in English
6 English questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 204 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Forsman & Bodenfors | 69.1% | 73.1% | 48.9% |
| 2 | Åkestam Holst | 52.0% | 62.4% | 0.0% |
| 3 | NORD DDB | 34.6% | 41.6% | 0.0% |
| 4 | Garbergs | 22.0% | 19.8% | 33.3% |
| 5 | Precis Digital | 20.6% | 21.3% | 16.7% |
| 6 | Stendahls | 16.9% | 20.2% | 0.0% |
| 7 | The North Alliance | 16.3% | 19.6% | 0.0% |
| 8 | INGO | 15.6% | 18.7% | 0.0% |
| 9 | Doberman | 15.2% | 18.2% | 0.0% |
| 10 | Prime Weber Shandwick | 14.1% | 16.9% | 0.0% |
| 11 | Ogilvy | 13.5% | 16.2% | 0.0% |
| 12 | Volt | 12.4% | 14.9% | 0.0% |
| 13 | North Kingdom | 12.0% | 13.1% | 6.7% |
| 14 | Pineberry | 10.7% | 12.9% | 0.0% |
| 15 | Invistic | 10.2% | 0.0% | 61.1% |
| 16 | Great Works | 10.0% | 12.0% | 0.0% |
| 17 | Kurppa Hosk | 8.7% | 10.4% | 0.0% |
| 18 | McCann | 8.7% | 10.4% | 0.0% |
| 19 | WPP | 8.7% | 10.4% | 0.0% |
| 20 | Curamando | 8.3% | 10.0% | 0.0% |
Ranks 17, 18 and 19 are tied on 47 answers each.
Media agencies AI names in Sweden
Asked in Swedish
6 Swedish questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 206 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | OMD | 55.2% | 62.7% | 17.8% |
| 2 | Dentsu | 44.6% | 53.6% | 0.0% |
| 3 | Wavemaker | 44.6% | 53.6% | 0.0% |
| 4 | Mindshare | 41.5% | 49.6% | 1.1% |
| 5 | Carat | 39.1% | 44.7% | 11.1% |
| 6 | GroupM | 37.8% | 45.3% | 0.0% |
| 7 | EssenceMediacom | 35.7% | 42.0% | 4.4% |
| 8 | PHD | 26.3% | 28.9% | 13.3% |
| 9 | Publicis Groupe | 23.9% | 26.0% | 13.3% |
| 10 | Omnicom Media Group | 22.2% | 26.7% | 0.0% |
| 11 | Precis Digital | 21.5% | 25.8% | 0.0% |
| 12 | Scream Mediabyrå | 21.1% | 21.8% | 17.8% |
| 13 | Tre Kronor Media | 19.1% | 16.7% | 31.1% |
| 14 | Starcom | 17.6% | 21.1% | 0.0% |
| 15 | Forsman & Bodenfors | 15.6% | 18.4% | 1.1% |
| 16 | Pineberry | 14.6% | 17.6% | 0.0% |
| 17 | Zenith | 14.3% | 17.1% | 0.0% |
| 18 | WPP | 13.9% | 16.7% | 0.0% |
| 19 | Curamando | 13.7% | 16.4% | 0.0% |
| 20 | NORD DDB | 11.5% | 13.6% | 1.1% |
Ranks 2 and 3 are tied on 241 answers each.
Asked in English
6 English questions, 540 answers: 450 from the five models answering from memory and 90 from Perplexity with web search. 195 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | OMD | 57.0% | 67.6% | 4.4% |
| 2 | Dentsu | 50.2% | 60.2% | 0.0% |
| 3 | Wavemaker | 47.6% | 57.1% | 0.0% |
| 4 | GroupM | 45.4% | 54.4% | 0.0% |
| 5 | Mindshare | 41.3% | 49.6% | 0.0% |
| 6 | EssenceMediacom | 36.5% | 43.8% | 0.0% |
| 7 | Carat | 35.9% | 43.1% | 0.0% |
| 8 | Publicis Groupe | 27.8% | 33.3% | 0.0% |
| 9 | Omnicom Media Group | 25.9% | 31.1% | 0.0% |
| 10 | Precis Digital | 25.6% | 30.7% | 0.0% |
| 11 | PHD | 23.9% | 28.7% | 0.0% |
| 12 | Forsman & Bodenfors | 22.8% | 25.1% | 11.1% |
| 13 | WPP | 22.6% | 27.1% | 0.0% |
| 14 | Scream Mediabyrå | 21.3% | 25.6% | 0.0% |
| 15 | Starcom | 17.2% | 20.7% | 0.0% |
| 16 | Zenith | 17.0% | 20.4% | 0.0% |
| 17 | NORD DDB | 16.9% | 15.8% | 22.2% |
| 18 | Tre Kronor Media | 14.6% | 17.6% | 0.0% |
| 19 | Curamando | 13.9% | 16.7% | 0.0% |
| 20 | Pineberry | 12.2% | 14.7% | 0.0% |
PR agencies AI names in Sweden
Asked in Swedish
12 Swedish questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 144 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Westander | 75.1% | 70.3% | 98.9% |
| 2 | Prime Weber Shandwick | 75.0% | 89.4% | 2.8% |
| 3 | Hallvarsson & Halvarsson | 51.4% | 59.8% | 9.4% |
| 4 | Kreab | 49.6% | 58.0% | 7.8% |
| 5 | Gullers Grupp | 49.3% | 59.1% | 0.0% |
| 6 | Diplomat Communications | 29.7% | 34.7% | 5.0% |
| 7 | JKL | 28.6% | 34.3% | 0.0% |
| 8 | Springtime-Intellecta | 25.6% | 30.8% | 0.0% |
| 9 | Rud Pedersen | 18.1% | 21.0% | 3.3% |
| 10 | H&H Group | 17.9% | 21.4% | 0.0% |
| 11 | Jung Relations | 16.9% | 20.3% | 0.0% |
| 12 | Weber Shandwick | 15.7% | 18.9% | 0.0% |
| 13 | JMWGolin | 13.9% | 16.7% | 0.0% |
| 14 | Paues Åberg Communications | 13.7% | 15.9% | 2.8% |
| 15 | Lennox PR | 13.3% | 0.3% | 78.3% |
| 16 | Edelman | 12.6% | 14.6% | 2.8% |
| 17 | Wenderfalck | 12.1% | 14.3% | 1.1% |
| 18 | Narva Communications | 11.4% | 13.7% | 0.0% |
| 19 | Burson | 11.3% | 9.3% | 21.1% |
| 20 | Hill+Knowlton Strategies | 10.7% | 12.9% | 0.0% |
Asked in English
12 English questions, 1,080 answers: 900 from the five models answering from memory and 180 from Perplexity with web search. 153 companies named, collected on 9 September 2026.
| # | Agency | All six models | From memory (five) | Web search (Perplexity) |
|---|---|---|---|---|
| 1 | Prime Weber Shandwick | 75.7% | 87.9% | 15.0% |
| 2 | Westander | 69.3% | 64.9% | 91.1% |
| 3 | Hallvarsson & Halvarsson | 52.1% | 59.9% | 13.3% |
| 4 | Kreab | 46.5% | 51.4% | 21.7% |
| 5 | Gullers Grupp | 43.5% | 51.6% | 3.3% |
| 6 | Diplomat Communications | 26.5% | 31.0% | 3.9% |
| 7 | JKL | 26.3% | 31.3% | 1.1% |
| 8 | Weber Shandwick | 22.7% | 27.0% | 1.1% |
| 9 | Rud Pedersen | 22.5% | 26.8% | 1.1% |
| 10 | H&H Group | 21.3% | 25.6% | 0.0% |
| 11 | Springtime-Intellecta | 20.5% | 24.6% | 0.0% |
| 12 | Edelman | 19.5% | 23.4% | 0.0% |
| 13 | Jung Relations | 17.7% | 21.2% | 0.0% |
| 14 | JMWGolin | 15.3% | 18.3% | 0.0% |
| 15 | Hill+Knowlton Strategies | 13.8% | 16.6% | 0.0% |
| 16 | Burson | 13.6% | 15.9% | 2.2% |
| 17 | PR Lab | 11.9% | 0.6% | 68.3% |
| 18 | Wenderfalck | 11.2% | 13.2% | 1.1% |
| 19 | Geelmuyden Kiese | 10.2% | 12.2% | 0.0% |
| 20 | Prime | 9.8% | 11.8% | 0.0% |
Names we could not verify, and which model wrote them
A ‡ name is a generic phrase written like a company name. For each one: how many answers named it, how often it came first, and which models wrote it.
Digitala Byrån ‡
A generic phrase written as if it were a company name. The name is Swedish for "the digital agency".
- SEO questions in Swedish: 46 of 1,080 answers (4.3%). We do not cite a count by model for this name.
- SEO questions in English: 110 of 1,080 answers (10.2%), all from Mistral.
- Advertising questions in Swedish: 4 of 540 answers (0.7%), all from Mistral.
- Advertising questions in English: 3 of 540 answers (0.6%), all from Mistral.
- Media questions in Swedish: 7 of 540 answers (1.3%), all from Mistral.
- Media questions in English: 8 of 540 answers (1.5%), all from Mistral.
Links to sites that do not exist
A link counts as dead when its host had no DNS A or NS record when we checked on 8 and 9 September 2026. Hosts linked fewer than three times were not checked.
| Questions | Links checked | Dead links | Written by Mistral | Mistral answers with a dead link | Other models' answers with a dead link |
|---|---|---|---|---|---|
| SEO | 3,170 | 402 (12.7%) | 402 (100.0%) | 227 of 360 | 0 of 1,800 |
| Advertising | 2,275 | 211 (9.3%) | 211 (100.0%) | 93 of 180 | 0 of 900 |
| Media | 1,629 | 87 (5.3%) | 87 (100.0%) | 57 of 180 | 0 of 900 |
| PR | 3,081 | 311 (10.1%) | 311 (100.0%) | 164 of 360 | 0 of 1,800 |
In the SEO answers Mistral wrote 3,186 of the 3,350 inline agency links (95.1%). Gemini wrote 150 and GPT 14. Grok, Claude and Perplexity wrote none, so the dead-link rate describes Mistral and tells nothing about them.
Perplexity lists its web sources apart from the answer text, and those source lists were not DNS-checked.
Where the web-search answers came from
Perplexity searches the web before it answers and lists the pages it used. These are the pages it cited most often in its 180 answers per language to the SEO questions. Pages on the sites of agencies in the ranking are listed separately under each table.
Asked in Swedish
| Page | Type | Answers citing it, of 180 |
|---|---|---|
| fix-it.se/vem-ar-bast-pa-seo-i-sverige-2026/ (opens in a new tab) | List on an agency site | 180 (100.0%) |
| ocast.com/se/agencies/seo (opens in a new tab) | Directory | 180 (100.0%) |
| sverigesbyraer.se/seo-byra/ (opens in a new tab) | Directory | 180 (100.0%) |
| teknoradar.se/marknadsforing/seo/basta-seo-byraerna-sverige/ (opens in a new tab) | Article or list | 180 (100.0%) |
| seranking.com/agencies/location/sweden/ (opens in a new tab) | Directory | 165 (91.7%) |
| partna.se/byraer/kategori/seo (opens in a new tab) | Directory | 147 (81.7%) |
| thebusinessrover.com/sv/blog/best-seo-agencies (opens in a new tab) | Article or list | 135 (75.0%) |
| thegeneration.se/basta-seo-byra/ (opens in a new tab) | List on an agency site | 134 (74.4%) |
Pages on the sites of agencies in the ranking, cited in the same answers:
- topdog.nu/ (opens in a new tab) (Topdog), 176 of 180 answers
- awisee.com/se/blog/seo-byraer-sverige/ (opens in a new tab) (AWISEE), 166 of 180 answers
- pineberry.com/seo/ (opens in a new tab) (Pineberry), 129 of 180 answers
Asked in English
| Page | Type | Answers citing it, of 180 |
|---|---|---|
| agencies.semrush.com/list/seo/sweden/ (opens in a new tab) | Directory | 180 (100.0%) |
| clutch.co/se/seo-firms (opens in a new tab) | Directory | 180 (100.0%) |
| goodfirms.co/seo-agencies/sweden (opens in a new tab) | Directory | 180 (100.0%) |
| seranking.com/agencies/location/sweden/ (opens in a new tab) | Directory | 180 (100.0%) |
| sortlist.com/seo/sweden-se (opens in a new tab) | Directory | 165 (91.7%) |
| teknoradar.se/marknadsforing/seo/basta-seo-byraerna-sverige/ (opens in a new tab) | Article or list | 165 (91.7%) |
| clutch.co/se/agencies/digital-marketing (opens in a new tab) | Directory | 152 (84.4%) |
| designrush.com/agency/search-engine-optimization/se (opens in a new tab) | Directory | 133 (73.9%) |
Pages on the sites of agencies in the ranking, cited in the same answers:
- rankstar.io/seo-agency-in-sweden/ (opens in a new tab) (Rankstar), 145 of 180 answers
- pixeltokig.com/seo/ (opens in a new tab) (Pixeltokig), 103 of 180 answers
- awisee.com/se/blog/seo-byraer-sverige/ (opens in a new tab) (AWISEE), 93 of 180 answers
What this means for agencies in Sweden
- Web search cites pages on agencies' own sites, and sometimes names the agency behind the page. Perplexity cited AWISEE's list of agencies, awisee.com/se/blog/seo-byraer-sverige/, in 166 of its 180 Swedish answers and named AWISEE in 64 of the 180 (35.6%). The five models answering from memory never named AWISEE.
- Get onto the lists those answers already cite. In Swedish, Perplexity cited fix-it.se in 180 of 180 answers, ocast.com/se/agencies/seo in 180 and sverigesbyraer.se/seo-byra/ in 180, all in the table above. Check that your company is on them and that the entry is correct.
- The models answering from memory and the model with web search name different companies. Viva Media was named in 230 of the 900 Swedish answers from memory (25.6%) and in none of Perplexity's 180. Topvisible was named in 90 of the 900 answers from memory (10.0%) and in 126 of Perplexity's 180 (70.0%).
- Measure more than once, in both languages. Pineberry leads in both languages, with 62.4% of Swedish answers and 53.4% of English answers. Further down the list, Precis Digital is named in 20.3% of Swedish answers and 29.8% of English answers. Each question here went to each model 15 times, because one answer is one draw. Repeat the same questions on a fixed schedule and compare like with like.
How to run the same measurement for your own company: answer engine optimization and the three numbers worth reporting.
See what AI tells your buyers about you
We help buyers find useful answers about your business when they ask AI what to choose. For the audit, we run the questions your buyers ask, in Swedish and English, across the AI assistants they use. You see where your company is named, which sources the answers rely on, and what to publish first. Dmitrij Żatuchin, founder of Rankfor.AI, answers every request himself within one working day.
What the audit shows
- Where your company appears in the answers, and next to whom
- The pages AI cites in your market
- What to publish first on your own site
Questions people ask
Which SEO agency does AI name most often in Sweden?
Pineberry. Six AI models named it in 674 of 1,080 Swedish answers about SEO agencies (62.4%) in September 2026, followed by Brath with 50.4% and Topdog with 30.4%. Pineberry also led the English answers, with 53.4%.
Does the question language change which agencies AI names?
Yes. Pineberry leads in both languages, with 62.4% of Swedish answers and 53.4% of English answers. Further down the list, Precis Digital is named in 20.3% of Swedish answers and 29.8% of English answers.
Does AI name companies that cannot be verified?
Yes, when it answers from memory. No name in the Sweden tables carries a †. In Estonia, SEO.ee was named in 273 of 1,080 Estonian answers about SEO agencies, every one of them from a model answering from memory: Mistral wrote 176, GPT 49, Gemini 26 and Grok 22. Perplexity, which searches the web, named it in none of its 180 answers. The seo.ee domain serves a parking page.
How was this measured?
We wrote the questions a buyer asks: 12 SEO, 6 advertising, 6 media and 12 PR questions, each asked in Swedish and English. Each question went to six models through their APIs (GPT-5.6, Claude Sonnet 5, Gemini 3.7 Flash, Grok 4.5, Mistral Large and Perplexity sonar), 15 times per question and model, and a company counted once per answer that named it. Five of the models answered from memory; Perplexity searched the web. In all, 6,480 answers were collected on 8 and 9 September 2026.
Does this ranking measure the quality of an agency's work?
No. It counts how often AI answers name a company. It does not measure quality of work, client results, prices or market share.
Other markets: Poland, Estonia, Latvia, Lithuania, Finland, Denmark, Norway. All eight markets.
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