AI Brand Index Poland 2026
See how artificial intelligence sees, describes and recommends Polish brands. The first Polish index of brand visibility in AI answers shows who is already winning the new consumer decision path.
Consumer decisions increasingly start with a question to AI.
Where the search engine's role used to end, the AI-generated answer begins. If AI does not recommend a brand, that brand can drop out of the decision before the customer ever visits its site.
A new visibility channel
Brand visibility no longer ends at Google, PR and advertising. The AI answer channel is now part of it.
A new decision intermediary
AI increasingly compares, filters and recommends brands on the user's behalf.
New reputation KPIs
The report shows whether AI knows the brand, how it describes it, whether it recommends it and who it compares it with.
A new field of competition
Source quality, sentiment and the expertise of your digital footprint decide the outcome. Brand scale alone is not enough.
TOP 10 brands by AI Reputation Index.
The report presents the ARI ranking on a 0–100 scale, based on recommendation share, source quality and sentiment.
The full TOP 10 is in the report.
The key finding: AI rewards a dense, professional network of mentions.
Tier-1 media, review portals and trade press weigh more than recognition alone. Company size moves to the background when AI looks for trustworthy sources.
Shelf-level recognition isn't enough for AI
Amica reaches 87.8 ARI and outranks global competitors, even though it is not the biggest player in its category.
Offline dominance doesn't always translate to AI
A strong sales position or presence in shopping malls does not replace online expertise and the quality of independent sources.
What's in the report?
| Area | What it shows | Why it matters to a marketer |
|---|---|---|
| Full ARI ranking | 57 brands in the study | Benchmark your brand's position in AI |
| Category leaders | 19 product categories | Compare with local and global rivals |
| Reputation engines | Sources, sentiment, recommendations | Priorities for PR, SEO and content |
| Case studies | Amica, Reserved, Decathlon | Practical lessons for a visibility strategy |
Download the report and check whether your brand is visible to AI.
AI already answers your customers' questions. The question is whether it talks about your brand the way it should.
Download the report