Strategy & Tactics
Answer Engine Optimization
Also known as: AEO
Answer Engine Optimization (AEO) is the practice of structuring content to be selected and synthesized by AI answer engines.
Full Explanation
Answer Engine Optimization (AEO) is the practice of structuring content to be selected and synthesized by AI answer engines like ChatGPT, Claude, Perplexity, and Google AI Overviews. Unlike SEO (which targets search rankings), AEO targets inclusion in direct AI answers. Key tactics include leading with clear definitions, using FAQ structures, providing evidence-backed claims, and implementing proper schema markup.
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