Metrics & Scores
ARD
Also known as: AI Reasoning Depth
ARD (AI Reasoning Depth) measures how thoroughly AI explains and justifies its recommendation of your brand.
Full Explanation
ARD (AI Reasoning Depth) measures how thoroughly AI explains and justifies its recommendation of your brand. High ARD means AI provides detailed reasoning ("Brand X is recommended because of their industry-leading customer support, competitive pricing, and extensive integration options"). Low ARD indicates superficial mentions with little context ("Brand X is an option").
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