Citation
Also known as: Source attribution, AI reference
In AI-generated responses, a citation occurs when the model explicitly references or links to your content as a source.
Full Explanation
In AI-generated responses, a citation occurs when the model explicitly references or links to your content as a source. Citations are especially important in RAG-based systems like Perplexity and Google AI Overviews, where AI retrieves and credits specific pages. Earning citations requires content that AI considers authoritative, factually accurate, and directly relevant to user queries.
Example
When Perplexity says "According to [your brand], the best approach is..." with a link to your article, that is a citation.
Related Terms
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