Open Research & Tools
Free resources for understanding and improving your brand's AI visibility. All our research is open-access and our core algorithms are MIT licensed.
Strategic Intelligence
Original research backed by real data. These studies shape how brands approach AI visibility.
The State of AI Visibility: Why Brands Are Losing Control Inside AI Answers
Search didn't disappear. It stopped being the place where decisions happen. This defines the four dimensions of AI visibility and why it matters now.
We Asked 5 AI Models About 24 Brands. They Could Not Agree on Anything.
1,311 responses. 3,041 source attributions. 70% of AI brand knowledge is untraceable. Company-owned content (14.7%) is the #1 identifiable source. Published in Springer.
What AI Says About a Company It Has Never Heard Of
9,600 AI answers about 264 real European companies. Half get misclassified into the wrong industry, and a company’s own name measurably shapes what AI says about it, until the AI actually knows the company.
Where AI Gets Its Answers
167,551 citations behind brand reputation, across 128 brands, 13 languages and 12 markets. 85.7% of what AI says about a brand comes from somewhere else.
Preprints and open datasets
Five arXiv preprints and seven Zenodo datasets on how AI models name, source and recommend brands. Every dataset is open under CC BY 4.0.
When AI Changes Its Mind About Gender: Three Studies Prove Bias Is Systematic
1,279 queries across three AI platforms. Christmas reduces female-framed recommendations by 28-61%. Valentine's Day reverses the direction. Same AI, opposite outcomes.
Request a Strategic AI Visibility Audit
Find out exactly how AI talks about your brand, where you are invisible, and what your competitors are doing better. We analyze your AI presence across ChatGPT, Gemini, and Grok with data-driven methodology.
- Cross-model brand visibility analysis (ChatGPT, Gemini, Grok)
- Competitor positioning and recommendation share mapping
- Content gap identification with actionable priorities
- 6-month AI visibility roadmap with quarterly checkpoints
The Rankfor® Index 2026
112 brands · 2 editionsWe measure how AI sees Europe's brands: 66 Nordic-Baltic-CEE brands across 12 languages, plus the Polska 2026 edition with 46 Polish brands and 5 global benchmarks. Repeated grounded runs, tens of thousands of citations analyzed, and a full profile for every brand.
21 AI Visibility Playbooks
21 videos · 1 h 36 mEach one takes a job from the first click to the file you send, run on screen with nothing cut out and no slides. Every euro figure carries the hourly rate and the arithmetic behind it, so you can check the maths rather than take the claim. Start with whether AI names your brand at all, finish with what AI says about a person and where the budget should go.
More Resources
AI Visibility Benchmark
5 quick questions to see how your content strategy compares to your industry average.
The State of AI Visibility
Understand the shift from SEO to AI Visibility. Learn why traditional rankings are losing relevance and how brands compete inside AI-generated answers.
Dice Roller
Understand what AI really believes about your brand. Run the same question multiple times and see what AI consistently says versus what varies.
Playbook Library
Step-by-step playbooks for agency marketers. Learn to measure, analyze, and improve AI visibility for your clients with practical guides.
Become a Tech Partner
Implement AI visibility work for referred clients. Restructure, migrate, and rewire digital assets for AI-first discovery.
How It Works
From first scan to a repeatable habit: roll the baseline, read the diagnosis, repair pages and sources, then measure again. Our approach page walks through the whole method, step by step.
#BeVisible Club
Free tierFor CMOs who want to change what AI says about their brand
Monthly coffee across Tallinn, Helsinki, Warsaw and Riga, members-only webinars, three Rankfor playbooks, and the Index numbers before they go public.
Get in Touch
Have an idea? Want to contribute to our research? Exploring a partnership? We are always open to conversation.
Your AI Visibility Team
Or write us at open@rankfor.ai
Open Science, Open Source
We believe in transparency and community-driven innovation. Our research is published openly, and our core algorithms are available under the MIT license on GitHub.