AI brand reputation in Finland

6 brands × 2 languages (Finnish + English) × 3 AI models. Part of the Rankfor® Index 2026 study covering 66 brands across 11 markets and 12 languages.

6 brands testedHome language: Finnish (fi)Models: GPT-5.4, Gemini 3.1 Pro, Perplexity Sonar Pro

Top brand in Finland

Nokia

Highest Rankfor® Index score among the 6 Finland brands tested, measured across Finnish and English.

49.40

Rankfor® Index (0–100)

Sentiment heatmap

How positive or negative AI is about each of the 6 Finland brands, broken down by language and AI model. Greener cells mean AI describes the brand in warmer terms; redder cells mean AI describes it more critically.

Source: Rankfor.AI Rankfor® Index 2026, Nordic-Baltic Edition. Sentiment scored by multilingual XLM-RoBERTa on 35,640 grounded AI responses, May 2026.

Brands tested in Finland

Six brands selected to represent the leading Finland category players that AI is likely to encounter when buyers ask category-level questions.

Nokia

Kone

Wolt

Supercell

Elisa

Kesko

Home-language signal. Finnish sits in the upper half of AI sentiment with a mean Rankfor® Index of 47.98. Elisa gains 22.4 points in Finnish versus English, while Kone holds a 97% recommendation share in the industrial category, one of only three AI monopolies identified across the region.

Headline finding

From the master findings of the Rankfor® Index 2026.

Kone (industrial), Vestas (energy), and Maersk (logistics) appear in 94–97% of buyer-intent responses. Paid acquisition cannot dislodge them; defence becomes the strategy.— Rankfor® Index 2026, Nordic-Baltic + CEE Edition

How the Rankfor® Index works

The Rankfor® Index is a composite score combining five signals: how positively AI describes the brand (sentiment), how often AI recommends the brand when asked a category question (recommendation share), the quality of sources AI cites, how consistent the brand story is across 12 languages, and how much GPT, Gemini and Perplexity agree. Every brand is scored on a 0–100 scale per language. See the full study, methodology and complete 66-brand leaderboard.

See how Finland fits the wider picture

Browse all 66 brand profiles, the 11 country leaderboards, and the full Rankfor® Index 2026 study covering Nordic-Baltic and Central European AI reputation.

Open the full Rankfor® Index 2026 →