AI brand reputation in Poland

6 brands × 2 languages (Polish + English) × 3 AI models. Part of the Rankfor® Index 2026 study covering 66 brands across 11 markets and 12 languages.

6 brands testedHome language: Polish (pl)Models: GPT-5.4, Gemini 3.1 Pro, Perplexity Sonar Pro

Top brand in Poland

mBank

Highest Rankfor® Index score among the 6 Poland brands tested, measured across Polish and English.

47.70

Rankfor® Index (0–100)

Sentiment heatmap

How positive or negative AI is about each of the 6 Poland brands, broken down by language and AI model. Greener cells mean AI describes the brand in warmer terms; redder cells mean AI describes it more critically.

Source: Rankfor.AI Rankfor® Index 2026, Nordic-Baltic Edition. Sentiment scored by multilingual XLM-RoBERTa on 35,640 grounded AI responses, May 2026.

Brands tested in Poland

Six brands selected to represent the leading Poland category players that AI is likely to encounter when buyers ask category-level questions.

PKN Orlen

Allegro

InPost

CD Projekt

mBank

Reserved (LPP)

Home-language signal. Polish delivers the single largest home-language boost on record: Reserved gains 23.1 Rankfor® Index points when AI is asked in Polish versus English. The language itself sits at mean Rankfor® Index 47.90, slightly above the English baseline. Reserved, Allegro and other Polish champions are AI-visible at home but largely unknown to AI in English.

Headline finding

From the master findings of the Rankfor® Index 2026.

Reserved gains 23.1 points when AI is asked in Polish versus English. The bilingual gap is real, asymmetric, and predictable by recognition tier.— Rankfor® Index 2026, Nordic-Baltic + CEE Edition

How the Rankfor® Index works

The Rankfor® Index is a composite score combining five signals: how positively AI describes the brand (sentiment), how often AI recommends the brand when asked a category question (recommendation share), the quality of sources AI cites, how consistent the brand story is across 12 languages, and how much GPT, Gemini and Perplexity agree. Every brand is scored on a 0–100 scale per language. See the full study, methodology and complete 66-brand leaderboard.

See how Poland fits the wider picture

Browse all 66 brand profiles, the 11 country leaderboards, and the full Rankfor® Index 2026 study covering Nordic-Baltic and Central European AI reputation.

Open the full Rankfor® Index 2026 →