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"This is the first time anyone has measured what AI models actually tell buyers about CEE brands across the languages they speak. The results should be a wake-up call for any brand operating across multiple CEE markets."

"The most striking finding is the pan-CEE paradox. Brands with the widest market presence have the most fragmented AI narratives. AI is building seven different brand stories when it should be telling one."

"The density paradox is the counter-intuitive finding. Top-ranked brands have fewer AI citations per response, not more. When AI trusts its knowledge about a brand, it cites less. When it is uncertain, it hedges by citing more sources. Source quality beats quantity."