Carlsberg AI Visibility
How visible is Carlsberg in ChatGPT, Gemini, Grok and Perplexity? · updated May 2026
As of May 2026, Carlsberg is recommended in 69% of buyer-intent AI answers about Consumer goods, ranking #19 of 66 alongside Lego and Pilsner Urquell. The measurements below come from GPT, Gemini and Perplexity with live web grounding.
How each AI model sees Carlsberg.
| AI model | Sentiment (-1 to +1) | Read |
|---|---|---|
| GPT (ChatGPT) | +0.08 | Positive |
| Gemini | +0.00 | Neutral |
| Perplexity | +0.02 | Neutral |
Inter-model spread: 0.032. The models broadly agree about Carlsberg.
| Signal | Value |
|---|---|
| Recommendation share (buyer-intent prompts) | 69% |
| Total citations analyzed | 628 |
| Top source type | Other web |
| Blind languages (of 12) | 1 |
Score breakdown.
Cross-language divergence.
How differently AI talks about Carlsberg in each of the 12 study languages compared to its home-language baseline. Lower is better; values above 0.05 mean the narrative meaningfully diverges.
Where AI gets Carlsberg's story.
Source types
Top cited domains
Carlsberg vs comparable brands.
| Brand | Category | Score /100 | Band |
|---|---|---|---|
| Carlsberg | Consumer goods | 58 | Emerging |
| Lego | Consumer goods | 55 | Emerging |
| Pilsner Urquell | Consumer goods | 48 | Emerging |
Frequently asked questions.
Does ChatGPT recommend Carlsberg?
In the Nordic-Baltic AI Reputation Index 2026 study, Carlsberg was recommended in 69% of buyer-intent prompts, measured across GPT (ChatGPT), Google Gemini and Perplexity. The study asks the AI models real buying questions and counts how often each brand is named as a recommendation.
How visible is Carlsberg in AI search?
As of May 2026, Carlsberg scores 58/100 on the Rankfor AI Visibility Index, rank #19 of 66 in Consumer goods. That places Carlsberg in the "Emerging" band.
Which AI models cite Carlsberg?
The index measures GPT (ChatGPT), Google Gemini and Perplexity, all with live web grounding. Across the models, the study analyzed 628 citations for Carlsberg; the most-cited domain is carlsberggroup.com.
Methodology.
Nordic-Baltic AI Reputation Index 2026: 66 brands, 12 languages, 3 AI models (GPT, Gemini, Perplexity Sonar with live web grounding), 35,640 responses. Each brand is scored on sentiment, recommendation share, source quality, consistency and stability; the composite maps to the 0-100 AI Visibility Score shown here. Published April 2026, last updated May 2026.
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