DNB AI Visibility
How visible is DNB in ChatGPT, Gemini, Grok and Perplexity? · updated May 2026
As of May 2026, DNB is recommended in 28% of buyer-intent AI answers about Banking, ranking #53 of 66 alongside Swedbank Estonia and Swedbank Latvia. The measurements below come from GPT, Gemini and Perplexity with live web grounding.
How each AI model sees DNB.
| AI model | Sentiment (-1 to +1) | Read |
|---|---|---|
| GPT (ChatGPT) | +0.07 | Positive |
| Gemini | -0.01 | Neutral |
| Perplexity | -0.01 | Neutral |
Inter-model spread: 0.039. The models broadly agree about DNB.
| Signal | Value |
|---|---|
| Recommendation share (buyer-intent prompts) | 28% |
| Total citations analyzed | 500 |
| Top source type | Other web |
| Blind languages (of 12) | 5 |
Score breakdown.
Cross-language divergence.
How differently AI talks about DNB in each of the 12 study languages compared to its home-language baseline. Lower is better; values above 0.05 mean the narrative meaningfully diverges.
Where AI gets DNB's story.
Source types
Top cited domains
DNB vs comparable brands.
| Brand | Category | Score /100 | Band |
|---|---|---|---|
| DNB | Banking | 47 | Emerging |
| Swedbank Estonia | Banking | 53 | Emerging |
| Swedbank Latvia | Banking | 52 | Emerging |
| Swedbank | Banking | 52 | Emerging |
| Danske Bank | Banking | 48 | Emerging |
| Luminor Bank | Banking | 47 | Emerging |
| mBank | Banking | 46 | Emerging |
Frequently asked questions.
Does ChatGPT recommend DNB?
In the Nordic-Baltic AI Reputation Index 2026 study, DNB was recommended in 28% of buyer-intent prompts, measured across GPT (ChatGPT), Google Gemini and Perplexity. The study asks the AI models real buying questions and counts how often each brand is named as a recommendation.
How visible is DNB in AI search?
As of May 2026, DNB scores 47/100 on the Rankfor AI Visibility Index, rank #53 of 66 in Banking. That places DNB in the "Emerging" band.
Which AI models cite DNB?
The index measures GPT (ChatGPT), Google Gemini and Perplexity, all with live web grounding. Across the models, the study analyzed 500 citations for DNB; the most-cited domain is dnb.no.
Methodology.
Nordic-Baltic AI Reputation Index 2026: 66 brands, 12 languages, 3 AI models (GPT, Gemini, Perplexity Sonar with live web grounding), 35,640 responses. Each brand is scored on sentiment, recommendation share, source quality, consistency and stability; the composite maps to the 0-100 AI Visibility Score shown here. Published April 2026, last updated May 2026.
See what AI says about your brand.
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