Equinor AI Visibility
How visible is Equinor in ChatGPT, Gemini, Grok and Perplexity? · updated May 2026
As of May 2026, Equinor is recommended in 39% of buyer-intent AI answers about Energy, ranking #38 of 66 alongside Vestas and PKN Orlen. The measurements below come from GPT, Gemini and Perplexity with live web grounding.
How each AI model sees Equinor.
| AI model | Sentiment (-1 to +1) | Read |
|---|---|---|
| GPT (ChatGPT) | +0.02 | Neutral |
| Gemini | -0.00 | Neutral |
| Perplexity | -0.00 | Neutral |
Inter-model spread: 0.011. The models broadly agree about Equinor.
| Signal | Value |
|---|---|
| Recommendation share (buyer-intent prompts) | 39% |
| Total citations analyzed | 654 |
| Top source type | Other web |
| Blind languages (of 12) | 4 |
Score breakdown.
Cross-language divergence.
How differently AI talks about Equinor in each of the 12 study languages compared to its home-language baseline. Lower is better; values above 0.05 mean the narrative meaningfully diverges.
Where AI gets Equinor's story.
Source types
Top cited domains
Equinor vs comparable brands.
| Brand | Category | Score /100 | Band |
|---|---|---|---|
| Equinor | Energy | 51 | Emerging |
| Vestas | Energy | 65 | Emerging |
| PKN Orlen | Energy | 54 | Emerging |
| Statkraft | Energy | 49 | Emerging |
| Ignitis Group | Energy | 46 | Emerging |
| Latvijas Gāze | Energy | 43 | Emerging |
Frequently asked questions.
Does ChatGPT recommend Equinor?
In the Nordic-Baltic AI Reputation Index 2026 study, Equinor was recommended in 39% of buyer-intent prompts, measured across GPT (ChatGPT), Google Gemini and Perplexity. The study asks the AI models real buying questions and counts how often each brand is named as a recommendation.
How visible is Equinor in AI search?
As of May 2026, Equinor scores 51/100 on the Rankfor AI Visibility Index, rank #38 of 66 in Energy. That places Equinor in the "Emerging" band.
Which AI models cite Equinor?
The index measures GPT (ChatGPT), Google Gemini and Perplexity, all with live web grounding. Across the models, the study analyzed 654 citations for Equinor; the most-cited domain is equinor.com.
Methodology.
Nordic-Baltic AI Reputation Index 2026: 66 brands, 12 languages, 3 AI models (GPT, Gemini, Perplexity Sonar with live web grounding), 35,640 responses. Each brand is scored on sentiment, recommendation share, source quality, consistency and stability; the composite maps to the 0-100 AI Visibility Score shown here. Published April 2026, last updated May 2026.
See what AI says about your brand.
The full index profile includes per-language charts, per-model analysis and specific recommendations. Or run a free check on any brand yourself.