IKEA AI Visibility
How visible is IKEA in ChatGPT, Gemini, Grok and Perplexity? · updated May 2026
As of May 2026, IKEA is recommended in 85% of buyer-intent AI answers about Retail, ranking #13 of 66 alongside Lidl Slovakia and Zalando. The measurements below come from GPT, Gemini and Perplexity with live web grounding.
How each AI model sees IKEA.
| AI model | Sentiment (-1 to +1) | Read |
|---|---|---|
| GPT (ChatGPT) | +0.05 | Positive |
| Gemini | -0.00 | Neutral |
| Perplexity | -0.01 | Neutral |
Inter-model spread: 0.027. The models broadly agree about IKEA.
| Signal | Value |
|---|---|
| Recommendation share (buyer-intent prompts) | 85% |
| Total citations analyzed | 699 |
| Top source type | Other web |
| Blind languages (of 12) | 0 |
Score breakdown.
Cross-language divergence.
How differently AI talks about IKEA in each of the 12 study languages compared to its home-language baseline. Lower is better; values above 0.05 mean the narrative meaningfully diverges.
Where AI gets IKEA's story.
Source types
Top cited domains
IKEA vs comparable brands.
| Brand | Category | Score /100 | Band |
|---|---|---|---|
| IKEA | Retail | 62 | Emerging |
| Lidl Slovakia | Retail | 65 | Emerging |
| Zalando | Retail | 65 | Emerging |
| H&M | Retail | 62 | Emerging |
| Allegro | Retail | 50 | Emerging |
| REWE Group | Retail | 50 | Emerging |
| Kesko | Retail | 50 | Emerging |
Frequently asked questions.
Does ChatGPT recommend IKEA?
In the Nordic-Baltic AI Reputation Index 2026 study, IKEA was recommended in 85% of buyer-intent prompts, measured across GPT (ChatGPT), Google Gemini and Perplexity. The study asks the AI models real buying questions and counts how often each brand is named as a recommendation.
How visible is IKEA in AI search?
As of May 2026, IKEA scores 62/100 on the Rankfor AI Visibility Index, rank #13 of 66 in Retail. That places IKEA in the "Emerging" band.
Which AI models cite IKEA?
The index measures GPT (ChatGPT), Google Gemini and Perplexity, all with live web grounding. Across the models, the study analyzed 699 citations for IKEA; the most-cited domain is ikea.com.
Methodology.
Nordic-Baltic AI Reputation Index 2026: 66 brands, 12 languages, 3 AI models (GPT, Gemini, Perplexity Sonar with live web grounding), 35,640 responses. Each brand is scored on sentiment, recommendation share, source quality, consistency and stability; the composite maps to the 0-100 AI Visibility Score shown here. Published April 2026, last updated May 2026.
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