Kesko AI Visibility
How visible is Kesko in ChatGPT, Gemini, Grok and Perplexity? · updated May 2026
As of May 2026, Kesko is recommended in 36% of buyer-intent AI answers about Retail, ranking #42 of 66 alongside Lidl Slovakia and Zalando. The measurements below come from GPT, Gemini and Perplexity with live web grounding.
How each AI model sees Kesko.
| AI model | Sentiment (-1 to +1) | Read |
|---|---|---|
| GPT (ChatGPT) | +0.06 | Positive |
| Gemini | -0.00 | Neutral |
| Perplexity | -0.00 | Neutral |
Inter-model spread: 0.029. The models broadly agree about Kesko.
| Signal | Value |
|---|---|
| Recommendation share (buyer-intent prompts) | 36% |
| Total citations analyzed | 695 |
| Top source type | Other web |
| Blind languages (of 12) | 4 |
Score breakdown.
Cross-language divergence.
How differently AI talks about Kesko in each of the 12 study languages compared to its home-language baseline. Lower is better; values above 0.05 mean the narrative meaningfully diverges.
Where AI gets Kesko's story.
Source types
Top cited domains
Kesko vs comparable brands.
| Brand | Category | Score /100 | Band |
|---|---|---|---|
| Kesko | Retail | 50 | Emerging |
| Lidl Slovakia | Retail | 65 | Emerging |
| Zalando | Retail | 65 | Emerging |
| IKEA | Retail | 62 | Emerging |
| H&M | Retail | 62 | Emerging |
| Allegro | Retail | 50 | Emerging |
| REWE Group | Retail | 50 | Emerging |
Frequently asked questions.
Does ChatGPT recommend Kesko?
In the Nordic-Baltic AI Reputation Index 2026 study, Kesko was recommended in 36% of buyer-intent prompts, measured across GPT (ChatGPT), Google Gemini and Perplexity. The study asks the AI models real buying questions and counts how often each brand is named as a recommendation.
How visible is Kesko in AI search?
As of May 2026, Kesko scores 50/100 on the Rankfor AI Visibility Index, rank #42 of 66 in Retail. That places Kesko in the "Emerging" band.
Which AI models cite Kesko?
The index measures GPT (ChatGPT), Google Gemini and Perplexity, all with live web grounding. Across the models, the study analyzed 695 citations for Kesko; the most-cited domain is kesko.fi.
Methodology.
Nordic-Baltic AI Reputation Index 2026: 66 brands, 12 languages, 3 AI models (GPT, Gemini, Perplexity Sonar with live web grounding), 35,640 responses. Each brand is scored on sentiment, recommendation share, source quality, consistency and stability; the composite maps to the 0-100 AI Visibility Score shown here. Published April 2026, last updated May 2026.
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