Nordic-Baltic AI Reputation Index 2026

Selver AI Visibility

How visible is Selver in ChatGPT, Gemini, Grok and Perplexity? · updated May 2026

As of May 2026, Selver is recommended in 14% of buyer-intent AI answers about Retail, ranking #64 of 66 alongside Lidl Slovakia and Zalando. The measurements below come from GPT, Gemini and Perplexity with live web grounding.

RetailHQ: EstoniaThe Rankfor® Index 2026
AI Visibility Score
43
out of 100
Rank #64 of 66 · Retail
Emerging

How each AI model sees Selver.

AI modelSentiment (-1 to +1)Read
GPT (ChatGPT)+0.06Positive
Gemini-0.01Neutral
Perplexity-0.01Neutral

Inter-model spread: 0.037. The models broadly agree about Selver.

SignalValue
Recommendation share (buyer-intent prompts)14%
Total citations analyzed365
Top source typeOther web
Blind languages (of 12)9

Score breakdown.

Weight 25%
Sentiment
43.3
Weight 25%
Recommendation
13.9
Weight 20%
Source Quality
33.5
Weight 20%
Consistency
43.3
Weight 10%
Stability
62.5

Cross-language divergence.

How differently AI talks about Selver in each of the 12 study languages compared to its home-language baseline. Lower is better; values above 0.05 mean the narrative meaningfully diverges.

Lithuanian
0.096
Latvian
0.140
Estonian
0.000
Finnish
0.219
Polish
0.211
Czech
0.210
Slovak
0.214
Swedish
0.214
Norwegian
0.232
Danish
0.227
German
0.218
English
0.181

Where AI gets Selver's story.

Source types

Other web
91.8%
Wikipedia
4.5%
Industry reports
2.1%
Tier-1 news
0.7%
Social media
0.5%
Review platforms
0.1%
Government
0.1%
Academic
0.1%

Top cited domains

wikipedia.org103
err.ee59
vaimo.com41
statista.com35
youtube.com34

Selver vs comparable brands.

BrandCategoryScore /100Band
SelverRetail43Emerging
Lidl SlovakiaRetail65Emerging
ZalandoRetail65Emerging
IKEARetail62Emerging
H&MRetail62Emerging
AllegroRetail50Emerging
REWE GroupRetail50Emerging

Frequently asked questions.

Does ChatGPT recommend Selver?

In the Nordic-Baltic AI Reputation Index 2026 study, Selver was recommended in 14% of buyer-intent prompts, measured across GPT (ChatGPT), Google Gemini and Perplexity. The study asks the AI models real buying questions and counts how often each brand is named as a recommendation.

How visible is Selver in AI search?

As of May 2026, Selver scores 43/100 on the Rankfor AI Visibility Index, rank #64 of 66 in Retail. That places Selver in the "Emerging" band.

Which AI models cite Selver?

The index measures GPT (ChatGPT), Google Gemini and Perplexity, all with live web grounding. Across the models, the study analyzed 365 citations for Selver; the most-cited domain is wikipedia.org.

Methodology.

Nordic-Baltic AI Reputation Index 2026: 66 brands, 12 languages, 3 AI models (GPT, Gemini, Perplexity Sonar with live web grounding), 35,640 responses. Each brand is scored on sentiment, recommendation share, source quality, consistency and stability; the composite maps to the 0-100 AI Visibility Score shown here. Published April 2026, last updated May 2026.

See what AI says about your brand.

The full index profile includes per-language charts, per-model analysis and specific recommendations. Or run a free check on any brand yourself.

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