All brand profilesCategory Ownership Index
ASOS
ecommerceAI Category Ownership analysis based on 3,750 AI responses across GPT, Gemini, and Perplexity. How often AI recommends ASOS when buyers ask about ecommerce.
14%
Industry Rank
#4 of 10
Dominates
6 queries
Strong presence
1 queries
Invisible
38 queries
ecommerce AI Recommendation Landscape
Amazon
53%
Shopify
32%
Temu
16%
ASOS
14%
Vinted
13%
Zalando
12%
H&M
11%
Allegro
8%
Bolt Market
4%
Verkkokauppa.com
3%
Queries ASOS Dominates
✓Best online marketplace for fashion
✓What are the top fashion e-commerce sites?
Unclaimed Queries in ecommerce
These queries produce no dominant brand recommendation. An opportunity for ASOS to claim.
⚠Best quick commerce delivery app
⚠What is the best marketplace for electronics in the Nordics?
⚠What is the best marketplace for sustainable shopping?
Key Insight
ASOS has limited AI visibility in ecommerce. AI recommends ASOS in 13% of category queries. However, ASOS is completely invisible in 84% of relevant queries. Cross-model agreement in this industry is 41.6%, meaning different AI platforms recommend different brands for the same query.
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