H&M

ecommerce

AI Category Ownership analysis based on 3,750 AI responses across GPT, Gemini, and Perplexity. How often AI recommends H&M when buyers ask about ecommerce.

11%

Category Ownership Index

Industry Rank

#7 of 10

Dominates

4 queries

Strong presence

0 queries

Invisible

35 queries

ecommerce AI Recommendation Landscape

Amazon

53%

Shopify

32%

Temu

16%

ASOS

14%

Vinted

13%

Zalando

12%

H&M

11%

Allegro

Bolt Market

Verkkokauppa.com

Queries H&M Dominates

✓H&M vs ASOS for affordable fashion

✓I want to buy affordable fashion online. Where should I shop?

Unclaimed Queries in ecommerce

These queries produce no dominant brand recommendation. An opportunity for H&M to claim.

⚠Best quick commerce delivery app

⚠What is the best marketplace for electronics in the Nordics?

⚠What is the best marketplace for sustainable shopping?

Key Insight

H&M has limited AI visibility in ecommerce. AI recommends H&M in 10% of category queries. However, H&M is completely invisible in 90% of relevant queries. Cross-model agreement in this industry is 41.6%, meaning different AI platforms recommend different brands for the same query.

Test Your Brand’s AI Visibility

Run a dice roll test to see what AI currently says about your brand.

Try the Dice Roller

Other ecommerce profiles

Amazon (53%)Shopify (32%)Temu (16%)ASOS (14%)Vinted (13%)Zalando (12%)Allegro (8%)Bolt Market (4%)Verkkokauppa.com (3%)

H&M