Citation Share
Also known as: Source share, Citation rate
Citation share measures how often AI platforms explicitly reference and link to your content when generating answers.
Full Explanation
Citation share measures how often AI platforms explicitly reference and link to your content when generating answers. Unlike recommendation share (which counts mentions), citation share specifically tracks when AI credits you as a source with a link. High citation share indicates AI considers your content authoritative enough to cite directly. This is especially important for RAG-based systems like Perplexity and Google AI Overviews.
Example
If AI answers 100 questions about your industry and cites your website 15 times, your citation share is 15%.
Research Insight
Our LLM Reputation Sourcing Study research found: 3,041 source attributions coded across 24 brands
Read the full researchRelated Terms
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