Strategy & Tactics
Entity Authority
Also known as: Brand authority, AI trust score
Entity authority measures the weight AI assigns to your brand when deciding what to recommend.
Full Explanation
Entity authority measures the weight AI assigns to your brand when deciding what to recommend. Brands with high entity authority are more likely to be cited, recommended, and described accurately. Authority is built through consistent, accurate information across multiple sources, third-party validation, and clear entity definition in structured data.
Research Insight
Our LLM Reputation Sourcing Study research found: Company-owned content is #1 identifiable source at 14.7%
Read the full researchRelated Terms
Deep Dive
The State of AI Visibility
Learn how AI visibility works, what metrics matter, and how brands go from invisible to recommended.