Nordic-Baltic AI Reputation Index 2026

airBaltic AI Visibility

How visible is airBaltic in ChatGPT, Gemini, Grok and Perplexity? · updated May 2026

As of May 2026, airBaltic is recommended in 29% of buyer-intent AI answers about Aviation, ranking #45 of 66 alongside Kesko and Reserved. The measurements below come from GPT, Gemini and Perplexity with live web grounding.

AviationHQ: LatviaThe Rankfor® Index 2026
AI Visibility Score
49
out of 100
Rank #45 of 66 · Aviation
Emerging

How each AI model sees airBaltic.

AI modelSentiment (-1 to +1)Read
GPT (ChatGPT)+0.13Positive
Gemini+0.04Neutral
Perplexity+0.04Neutral

Inter-model spread: 0.044. The models broadly agree about airBaltic.

SignalValue
Recommendation share (buyer-intent prompts)29%
Total citations analyzed761
Top source typeOther web
Blind languages (of 12)6

Score breakdown.

Weight 25%
Sentiment
48.9
Weight 25%
Recommendation
29.2
Weight 20%
Source Quality
31.2
Weight 20%
Consistency
48.9
Weight 10%
Stability
55.6

Cross-language divergence.

How differently AI talks about airBaltic in each of the 12 study languages compared to its home-language baseline. Lower is better; values above 0.05 mean the narrative meaningfully diverges.

Lithuanian
0.025
Latvian
0.000
Estonian
0.004
Finnish
0.159
Polish
0.201
Czech
0.251
Slovak
0.208
Swedish
0.215
Norwegian
0.245
Danish
0.255
German
0.253
English
0.229

Where AI gets airBaltic's story.

Source types

Other web
92.4%
Wikipedia
5.4%
Tier-1 news
1%
Social media
0.3%
Industry reports
0.3%
Review platforms
0.2%
Government
0.2%
Academic
0.1%

Top cited domains

airbaltic.com493
wikipedia.org138
err.ee21
centreforaviation.com18
tripadvisor.com17

airBaltic vs comparable brands.

BrandCategoryScore /100Band
airBalticAviation49Emerging
KeskoRetail50Emerging
ReservedRetail50Emerging
Elisa EstoniaTelecom50Emerging
StatkraftEnergy49Emerging
ElisaTelecom49Emerging
InPostLogistics49Emerging

Frequently asked questions.

Does ChatGPT recommend airBaltic?

In the Nordic-Baltic AI Reputation Index 2026 study, airBaltic was recommended in 29% of buyer-intent prompts, measured across GPT (ChatGPT), Google Gemini and Perplexity. The study asks the AI models real buying questions and counts how often each brand is named as a recommendation.

How visible is airBaltic in AI search?

As of May 2026, airBaltic scores 49/100 on the Rankfor AI Visibility Index, rank #45 of 66 in Aviation. That places airBaltic in the "Emerging" band.

Which AI models cite airBaltic?

The index measures GPT (ChatGPT), Google Gemini and Perplexity, all with live web grounding. Across the models, the study analyzed 761 citations for airBaltic; the most-cited domain is airbaltic.com.

Methodology.

Nordic-Baltic AI Reputation Index 2026: 66 brands, 12 languages, 3 AI models (GPT, Gemini, Perplexity Sonar with live web grounding), 35,640 responses. Each brand is scored on sentiment, recommendation share, source quality, consistency and stability; the composite maps to the 0-100 AI Visibility Score shown here. Published April 2026, last updated May 2026.

See what AI says about your brand.

The full index profile includes per-language charts, per-model analysis and specific recommendations. Or run a free check on any brand yourself.

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