Playbook-bibliotheek
Elke gids pakt één klus, van de eerste scan tot het rapport dat je een klant geeft, en loopt die van begin tot eind door.
Nieuw bij AI-zichtbaarheid? Begin met de basis
Workflow
Operational processes for integrating AI visibility into agency workflows
Does AI name you at all?
Register a brand, run one scan, and answer the board question about AI naming you, with the prompts and the rival names behind the score.
Who AI thinks you sell to
Read the five buyer types AI wrote from your own website, keep the true ones, and write the campaign brief off measured coverage.
Prove the needle moved, with a chart
Answer the quarterly question with a dated chart, the seven parts under the score, sentiment theme by theme, and the pages AI cited.
Hand over a client report without building a deck
Send your client a branded, PIN-protected AI visibility report as a link they open in a browser. No account for them, no slide editor for you.
Find the buyer questions your site never answers
See which questions each buyer type asks that your pages never answer, computed from your own website, ranked by how many buyers share the gap.
The topic map consultancies charge five figures for
Every page you published, grouped into named topics and ranked worst first. It was built while your scan ran, so the slide is already there.
From a gap to six drafts in one afternoon
One measured content gap becomes six briefs, six drafts, internal links, meta tags and a week-by-week calendar in a single afternoon.
Drafts that already sound like your brand
Edit the brand voice record once and every draft after it carries your vocabulary, your point of view and the way your own sentences move.
Score the draft before you ship it
Paste a draft, pick the buyer and the topic, and get every paragraph back with a score, a rewrite and the reason it scored low.
Catch what AI invents about your company
Ask the question you dread three times, split what AI repeats from what it invents once, and export a file legal can read.
Show how unstable the AI answer really is
Roll one question ten times, see which brands hold across every answer and which flicker, then hand finance the PDF.
Find the questions you never thought to track
Discovery Lab writes the buyer questions nobody in your building wrote down, asks them, and reports every brand the model named.
Follow one buyer question across three AI models
Put one buyer question to Gemini, ChatGPT and Grok in a single run, see which brands survive the recheck, and hand a client a link that needs no account.
Open a cold call with the prospect’s own AI answer
Run your prospect’s own buyer question on Gemini, ChatGPT and Grok from a public page, with no account and nothing to install, then send them the link.
Turn Search Console queries into AI prompts
Score your live landing pages against your brand territory, then turn the queries buyers really typed into prompts that every AI scan measures.
Publish where AI can read it, then count who came
Put this month’s approved content on a subdomain of your own domain in one pass, hand IT two files and one line of script, then count who came back.
Buy only the placements that feed AI answers
Set a budget, pick one article, get a ranked shortlist of portals with domain rating, traffic, country and price on every card, then place the order.
Track a rival on your own chart
Add a competitor as its own project, scan it with the same AI model, and draw its line beside yours on one axis over the same window.
Which AI bots read you, and who clicks through
Two numbers your analytics tool cannot give you: requests from AI crawlers, and clicks from people who came out of an AI conversation.
Walk into the call with their answer already traced
Type a prospect’s brand into Answer Trail, read what three AI models say about them, then send that same run as the follow-up.
What AI says about a person, and where the budget goes
Run the same scan on a person, then read the places AI actually cited as the decision about where a personal-brand budget goes.
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