Hook: Edit the brand voice record once and every draft generated after it carries your vocabulary, your point of view and the way your own sentences move. Editing a six-asset plan back to brand by hand costs EUR 270 to EUR 540.
What You'll Be Able To Do
- Open the brand voice record the scan read off your own top pages: audience, point of view, formality, tone and sentence style
- Set up to 20 words you want printed and up to 20 you never want to see again, held as fields a machine can obey
- Teach the record with your own key messages and real on-brand sentences, ten of each
- Generate a draft under that constraint and watch the preferred term land while the banned word stays out
- Run a second pass over the same text under the same record, so the editing pass your team does gets shorter
- Export the before and the after as two PDFs, so the change is visible on the page
Runtime: 5:28 | Difficulty: Intermediate
You own how the brand sounds. AI drafts arrive sounding like AI, so every asset gets a manual editing pass before anyone outside the company reads it. The tone-of-voice document that was supposed to prevent that sits in a shared drive as a PDF, where nothing that writes your drafts can read it.
What it costs today
An editor at EUR 90 an hour.
| Line item | Time | Cost |
|---|---|---|
| One pass pulling an AI draft back to brand | 30 to 60 min an asset | EUR 45 to 90 |
| The same pass across a six-asset plan | 3 to 6 h | EUR 270 to 540 |
| Agency tone-of-voice guideline | one-off | EUR 2,000 to 6,000 |
The EUR 270 to EUR 540 repeats on every plan you commission. The EUR 2,000 to EUR 6,000 was paid once and delivered as a PDF, so the thing writing your drafts has never read a word of it. Marketer is EUR 196 a month, which the editing line alone clears on the first plan.
What the video shows
- A finished draft opens from History. It is on brief and factually correct, and it sounds like every other draft on the internet. That is the half hour per asset you pay for.
- Edit brand voice, in the header. The scan wrote this record off the top pages of your own website: target audience, point of view, formality, tone, and how your sentences move.
- Vocabulary. One real house term goes into Preferred Terms and one word goes into Avoid Terms. Twenty entries each.
- Messaging. Key messages, sample sentences and tone characteristics, ten each. One real line of yours teaches the model more than a page of adjectives. Save Changes.
- A new brief goes on the plan, because the edit applies to what comes next. The drafts you already have stay as they are.
- The draft for that brief generates. Same model, same website, same brief format, and the only change is the record saved two minutes ago. The preferred term lands in the body and the banned word is nowhere in it.
- The Human segment runs a second pass over the same text under the same constraint. A second model writes it, so your editor still signs off.
- The closing puts the two exported PDFs side by side, with the voice record open behind them.
What you need
Marketer, EUR 196 a month. Content generation opens on Marketer and above.
You also need an active scan on the project, because the voice record lives on that scan. Open Edit brand voice before you rely on it and check the fields carry text.
Keep a plan with room under six briefs and at least one content type it has not used, so you have something new to generate after the edit. One more thing worth knowing: a re-scan re-extracts the voice and overwrites your edits, and each project takes one scan per model per calendar month.
Questions people ask
Can I upload our tone-of-voice PDF? No. Nothing in Rankfor.AI reads a document. The record starts from what the scan read off your own pages, and you edit it in the form.
Does the edit fix the drafts I already have? No. It applies to everything generated after you save. Every job reads the voice from the scan at generation time, so a draft made ten minutes later carries your edit and a draft made ten minutes earlier does not.
Where does the first version of the record come from? The scan reads your own website. Pages shorter than 200 characters are dropped, then the model picks up to five of what is left. If nothing qualifies, the record stays empty, drafts generate with no voice constraint, and nothing on screen tells you. Open the record and look before you commission a plan.
Is the Human version written by a person? No. A second model rewrites the same text under the same voice record. Your editor still signs off, on tone work that is already done.
Which AI writes the drafts? Gemini, and the badge on every draft says so. Rankfor.AI works with Gemini, ChatGPT and Grok. Claude and Perplexity are not in the product.
Watch the five minutes, then open your own voice record and read what your website has been teaching the model.