Hook: Search Console holds thousands of queries typed by real buyers, and the AI visibility work sits in a second tool with a second set of prompts nobody typed. The hand mapping between them costs EUR 720 to EUR 1,440 every month.
What You'll Be Able To Do
- Link a Search Console property to a project and read clicks, impressions, click-through rate and average position inside the platform
- Score every live landing page against the closest territory on your Brand DNA Map
- Find the long-tail queries where you already rank on page two and page three
- Promote a real query to a persona, or fan it into ten to fifteen variants grouped by intent
- Get those queries measured on every scan from then on, beside the questions the product wrote itself
Total Time: 5:45 | Difficulty: Advanced
You own the search programme. Every month you read the query export, group it by theme, and decide what gets written next. The bridge to the AI work is manual, and it is the same bridge every month: read the export, decide which theme each query belongs to, fan the interesting ones into the phrasings different buyers use, retype the survivors into whatever measures AI answers. Nothing carries over, so next month you build it again.
What it costs today
An SEO lead at EUR 90 an hour, one property.
| Line | Arithmetic | Cost |
|---|---|---|
| Query-to-theme mapping and intent fan-out, per month | 8 to 16 h × EUR 90 | EUR 720 to EUR 1,440 |
| Same work over twelve months | (EUR 720 to EUR 1,440) × 12 | EUR 8,640 to EUR 17,280 |
| Keyword tooling that does part of it (Semrush, Ahrefs, Keyword Insights) | list price | EUR 99 to EUR 999 per month |
| Rankfor Marketer | EUR 196 per month |
The keyword tools price the first half. None of them scores your landing pages against a brand territory built from what the models say, and none of them hands the surviving queries to the thing that measures AI answers. That part stays manual whatever you buy.
What the video shows
Filmed on a live Search Console property, so every number on screen is real. Eight shots, in order.
- Connect the Google account and link the property. The scope is read-only: Rankfor.AI reads your search data and writes nothing back.
- Clicks, impressions, click-through rate and average position for that property, inside the same product as the AI work.
- Compute DNA match. Every landing page in the window gets read and matched to the closest point on your Brand DNA Map, with a score on each row.
- The Queries card: every query the property served, tagged long-tail, question, commercial or opportunity.
- Long-tail opportunities: four words or more, ranking between eleven and thirty. That is page two and page three, where you already rank and nobody clicks.
- Promote one query. Assign it straight to a persona, or open the fan-out wizard.
- The wizard makes two model calls: it scores your personas for fit with a one-line reason each, then expands the seed query into ten to fifteen variants grouped by intent. Untick what your website has no business answering.
- The new prompts land on that persona, badged Custom and sorted to the top.
The territory column in shot 3 is the part worth pausing on. A URL with a high similarity score sits inside the territory you are trying to own. A low score on a page you consider core says the page reads as something else, and that is a rewrite before it is a new article.
Shot 8 is where the two programmes finally meet. A prompt badged Custom started life as a query a buyer typed into Google, and from that point it gets measured on every scan alongside the questions the product wrote itself. Your search report and your AI report describe the same set of words, so the board pack carries one number for each theme.
What you need
Marketer, EUR 196 a month.
Before you start:
- A Google account with Search Console access, and a property to link to the project.
- A completed scan on the project and a model picked in the header. Compute DNA match and Promote both refuse without them and print the reason on screen.
- Personas on the project. The fan-out has nothing to rank on an empty list.
- Ten minutes, and a view of which themes you actually want to own this quarter, because the fan-out returns more variants than any site should answer.
Questions people ask
Is the search data live? No. Google's own data ends three days ago, and the window is 28 days. Nothing here is today's number.
Does Rankfor.AI watch these prompts and alert me when something moves? No. There is no watcher, no schedule and no alert. A promoted query becomes a prompt on the next scan you start yourself, and scans are capped at one per model per calendar month.
Does the territory match compare me to a competitor? No. It matches each URL to the closest point on your own Brand DNA Map by similarity. That is the number on screen and the only claim we make from it.
Which AI models does the measurement cover? Gemini, ChatGPT and Grok. Claude and Perplexity are not part of any scan.
One session covers the month of hand mapping, and both programmes report on the same set of words. Start with Rankfor.AI.