question_and_answerQuestion and answer
FAQs for the product itself. Up to 30 pairs, 10,000 characters total. Feeds AI Mode and Gemini answers.
JUNE GEO OFFER
The day AI Mode lights up, your product is already there.
The work behind AI visibility is structured content and clean feeds. We do the editorial part. Your tools and your team keep the pipe.
Get our offerGOOGLE MERCHANT CENTER
What changed on May 20, 2026
Google added 6 new optional product attributes at Google Marketing Live. All optional. None affect approval status. They feed AI Mode in Search, Gemini, conversational AI surfaces, and Maps. Variant_option also surfaces in traditional Search. Source: Google support docs.
document_linkDocument link
Links to product PDFs: manuals, spec sheets, install guides. Multiple values via comma separator.
related_productRelated product
Group attribute with relationship type (part_of_set, accessory, often_bought_with, substitute) plus a gtin or id identifier.
item_group_titleItem group title
A single shared title for a variant set. Cleans up how Gemini and Maps render a product family.
variant_optionVariant option
Name / value pairs that identify each variant. Also surfaces in traditional Search.
popularity_rankPopularity rank
Percentile rank of this product across your catalog, 0.0 to 100.0. A direct signal of relative depth.
You can push these via a supplemental data source, your primary data source, or the Merchant API. We pick the path that least disturbs your existing pipeline.
WHAT THIS BUYS YOU
Three outcomes your buyers feel
The work below is already live on our own properties. Same playbook on yours.
Your content gets recrawled when it actually changes
Crawlers stop wasting budget on pages that did not move. The pages you actually updated get picked up the same day, so the version AI Mode quotes is the version you intended.
Your answers become the quoted answer
FAQ, HowTo, and Product JSON-LD turn your page copy into structured facts AI Mode, Gemini, and Search can cite directly. The buyer sees your wording, with your brand attached.
New pages reach AI surfaces in minutes, not weeks
Every publish and edit pings Bing, Yandex, and the IndexNow partner network the same morning. Discovery latency that used to take a fortnight collapses to one cup of coffee.
WHAT WE DO
Three tracks. Same playbook underneath.
Platform agnostic. We work with Shopify, WooCommerce, Wix, Webflow, Magento, WordPress, HubSpot CMS, and hand-rolled stacks.
Ecommerce
Populated supplemental feed (or PR to your primary feed) with the 6 new GMC attributes. A content matrix of FAQ pairs and related-product graphs your PIM team can keep maintaining after we leave.
Shopify, WooCommerce, Magento, BigCommerce, custom Merchant API.
Brochure / visit-card sites
FAQPage, Organization, and Service JSON-LD on every key page. Sitemap hygiene with real lastmod. IndexNow integration. Page-level FAQ research mapped to what your buyers actually ask AI.
Webflow, Wix, WordPress, Ghost, Squarespace, hand-rolled.
Service company with a blog
Article + author entity schema on posts. Blog FAQ schema. Topic clusters mapped against AI Mode queries in your category. Author entity built up across LinkedIn, your site, and external mentions.
WordPress, Ghost, HubSpot CMS, Webflow, Sanity, Contentful.
FAQ
Honest answers, short ones
How long does it take?
First feed update lands in days. Live monitoring is up in two weeks. A complete content matrix takes a month if your team can review the FAQ pairs and related-product graphs as we generate them.
What do we get from you?
A populated supplemental feed (or a clean PR to your primary feed) plus a content matrix of FAQ pairs and related-product graphs. Your PIM team owns it after we hand off. Nothing is locked behind us.
Why now? AI Mode results are unproven.
Correct. Google has not published click data tied to these new attributes. The work is cheap optionality. You get positioned the day the surface lights up, and the structured content also feeds your standard Search and your on-site experience right now. It matters either way.
We already use a feed tool or feed agency.
Great. The tool can write the fields. The content (FAQ pairs, related-product graph, PDF curation) is editorial work. We deliver the content. Your tool keeps the pipe. Nobody gets displaced.
What if we are not an ecommerce site?
Same primitives, different surface. Brochure sites get FAQPage + Organization JSON-LD, sitemap hygiene, IndexNow. Service businesses with a blog get Article schema, author entities, and FAQ blocks tied to AI Mode queries in your category.